What do you think of when someone says the word fossil? Often times this word brings up visions of archeologists - people digging up old bones and dinosaurs and museums. Others think of an elderly person, with the thought of that person being old and outdated.
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Some people think about technological advances in the past few decades and how computers used to fill a room but have less capacity than a flash drive. All of these things are considered old, outdated, unnecessary or not useful to society anymore.
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When looked up in the Merrim Webster dictionary, the word fossil means preserved from a past geologic age. So all of these visions could be considered correct, given the scenario. But one more thought cold come to mind, something relevant and savvy in both todays technology and fashion environments Fossil Watches.
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The Fossil Company has been around since 1984 which is generally pretty new in terms of businesses and companies go. However, the choice for the name comes from wanting people to know that their products will stand the test of time preserve and last like that of old dinosaur fossils.
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The company is known for its watches but also sells other goods, including but not limited to handbags, wallets, sunglasses, and even jewelry. It has products for men and women alike, offered at competitive prices for their quality.
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Another possible meaning behind the company name is to coincide with the word vintage a term meaning old but still cute or charming.Vintage denotes something specialthat an item has stood the test of time and has proven to remain relevant for any number of reasonstimelessness of style, historical or cultural significance or interesting provenance.
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It has the same quality meaning as retro but with a different, more feminine connotation. Typically vintage pieces are from the 1960s or later.
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The vintage trend has been rising in fashion over the past decade and there are a few reasons why. One of which is because the quality of older clothing is presumed to be better.
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There is usually more handwork, more attention to detail and a tendency for durability that you dont see much anymore in contemporary fashion. Another reason is it just feels nice to dawn something from a different era.
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Time travel hasnt been mastered yet there are not any blue flying boxes showing up around London to our knowledge so sometimes just putting on a flapper dress to go back to the 1920s is the easiest solution.
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Plenty of Fossils pieces have that vintage look and feel to them without necessarily losing todays technology or looking out of place when worn in outfits not meant to be vintage. They have a wide selection of things with less bling and more finesse.
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Perhaps its the possible double meaning behind the companys name, along with its great products, that have made and kept it so successful over the past 30 years. Whatever the reason, youll never be considered a fossil when you wear Fossil products.