How to Overcome the Language Barrier While Selling Online?

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How to Overcome the Language Barrier While
Selling Online?
Thank God for language! a well-arranged and
well-thought amalgamation of words that totally
makes sense (somehow) and is received and
understood by people around us. Without it, we
would just be a clueless bunch of idiots moving
around roving eyes and trying to get the gist of
what others are trying to say.
Well, our agonies didnt quite end there. And of
course, the solution wasnt a universal
language. (Excluding love ) ). Each country and
each region adopted a language of their own and
being proud of ones native language became a
trend. Now, lets say you are an ecommerce store
owner trying to sell a product, idea or a
service to the audience all over the world. How
would you ensure that your audience gets what
you are trying to sell? It turns out that
language barrier is one of the biggest challenges
that the Magento ecommerce store owners face
today. This is majorly because if the
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content on the website is not familiar to the
buyers, they do not buy from them. During such
times, one needs to probably get a Magento
Translate Module using which you can help the
customers view the content in the language
familiar to them. So, what are the ways in
which you can overcome challenges pertaining to
language? How can you sell online in multiple
languages? Lets try to know TALK IN THE
LANGUAGE THEY KNOW It is true that English is
the most commonly used language in the world of
ecommerce. Also, people in the countries like
Norway and Sweden do not mind shopping from the
websites that have English content. But, there
are several countries and millions of people who
dread reading or communicating in English. Now,
if this percentage of audience forms your
customer base, what would you do? A good
solution to attract this audience would be to
talk in their native language. It will help you
connect and build a good rapport with them. You
do not need to translate your e-store in every
possible language. Just check where your
audience hails from and which languages do they
prefer. Once you figure this out, you are good
to go. TRANSLATE IT RIGHT Well, if you thought
that your generic or high-school knowledge of
non-native language will work, you might be
wrong. You cant get away with mediocre language
translations and the concepts loosely associated
with your products and services. With the
customers who know and understand what they are
reading, you need a professional way to
translate your content. During such times, a
good quality Magento Language Switcher might come
to your rescue. Also, after you are done
translating using a tool, you must check with a
native speaker as to if your translated content
is correct. A human touch still surpasses
technology when it comes to communication. LEAD
THEM TO THE LANDING PAGE Some studies have
proved that if you redirect your visitors
automatically to a local landing page, it always
has a good impact on your sales. Not just that,
it also
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enhances your revenues by 17. The best way to
enhance the experience of your customers is to
redirect them to the translated version of your
website. Lets say, if a customer from
particular region visits your e-store. Dont make
them go through the task of changing the
language on the homepage of your e-store.
Instead, make your settings such that it
automatically displays content in the relevant
language based on the location of your
customers. COMMUNICATE THROUGH VISUALS Remember
the picture books of animals and birds that we
used to flip through as kids. Oh! How mesmerized
were we looking at the pictures! Even if we
didnt know how to read cow, we could identify
the beings merely through pictures. The same
concept applies when connecting with a non-native
audience. Visuals are a robust tool to play with
when you want to attract your customers with
something apart from language. Especially with
the audience that is a visual learner. In case
you are into providing a product, which your
customers can understand through visuals,
language would never be a barrier for you. So,
why not make the most out of visuals or pictures
to convey what you want? SEND INVOICES IN NATIVE
LANGUAGE You cant undermine the potential of
receipts and invoices. They are an important
element of online shopping and the best way to
help your customers understand how much and what
they are paying for. If you provide a shopping
experience in native language, why not send
invoices in the same one? A Magento Language
switcher might work if you want to change the
frontend language of your website. But, if you
want to generate an invoice in a native
language, you might consider investing into an
invoicing app that helps you to send localized
invoices to your customers based on their native
language. We hope the above-given points gave
you a good incline as to how you can get over
your language blues when it comes to selling
online. In case you are a Magento based e-store
owner and you are looking for a Magento based
language translator tool, we might be able to
help. LANGUAGE TRANSLATOR AN END TO YOUR
LINGUISTIC AGONIES!
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AppJettys Language Translator is the ideal and
prolific tool whenever you are stuck with
non-native languages. All you need to do is
integrate our tool to your website and you will
be able to translate all or particular portions
of your website with ease! Not just that, our
tool also ensures that your website doesnt lose
its ranking after and maintains its rank on
Google. Write to us and we will be more than
happy to share Language Translator and its
features with you! Original Post
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