How Is Quality Content the Pillar to Modern SEO?

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How Is Quality Content the Pillar to Modern SEO?

• Buy-Content

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• Introduction
• We have heard the saying Content is the King
  when it comes to SEO. Quality content is the key
  to SEO ranking. Every major SEO agency is using a
  solid content strategy to increase traffic on a
  website. In March 2016, Google went on record
  with a statement that quality content is one of
  the critical factors for search ranking, followed
  by machine learning and backlink profile. The
  pages that rank high in search engines contain a
  large amount of well-researched information.
  Around 72 of marketers believe creating content
  which is unique and relevant is the most
  effective SEO strategy. But what decides the
  quality of content? Lets understand this first.

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• What is Quality Content?
• When we talk about quality content, there might
  be more than one definition. Some might say
  quality content is unique and creative, while
  others focus on making the content more
  understandable. Regardless of the attribute you
  choose, the effort is irrelevant if your content
  doesnt attract traffic and ranks on top.
• Now imagine being an owner of the company and you
  want to hire an employee. What things will you
  consider before hiring him? Is he pretty enough?
  How tall is he? Or what brands he is using or
  wearing? No, the thing you will look into is the
  performance of the candidate in school and in
  previous jobs or how well the candidate
  communicates.
• Similarly, good quality content depends on what
  rank it gets in the search engine and how well it
  communicates with the audience. High-quality
  content is also able influence the reader and
  makes them change their strategy of the business.
  Now here when we talk about search engines, how
  can we forget Google.

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• Googles Search Quality Ratings Guidelines
• Google changes its guidelines slightly around a
  hundred times in a year and has contracted with
  over 10,000 raters for the evaluation of search
  results. The raters conduct searches based on
  real-time searches on Google and rate the content
  quality appearing on higher ranks in the search
  list. Google looks for E-A-T formula in any
  content. E-A-T stands for expertise, authority,
  and trust of a site. Google concentrates on
  whether the website or page works around its goal
  and if the purpose of the page is clear or not.
   Googles search quality guideline emphasis on
  how strong is the quality of the content which
  determines your future rankings.

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• What is SEO Content Writing?
• SEO content writing is creating content, which
  appears higher in search rankings based on
  similar keyword searches. It means using suitable
  keywords in both the title and in the content at
  appropriate places. It does not suggest stuffing
  keywords that make no sense. Relevant content is
  the one that provides value to its readers. Also,
  your content should have SEO friendly format. It
  is important because Google Algorithm searches
  for essential keywords at specific parts of your
  content. To get this SEO friendly format, here
  are few things to keep in mind
• Do thorough keyword research.
• Write high-quality content.
• Include keywords at specific places without
  overusing them.
• Using social media to promote your content.

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• Reasons Why Quality Content is Pillar to Modern
  SEO
• Now that we are familiar with what quality
  content is and what it includes, lets learn
  about how quality content is vital for modern
  SEO. According to Search Quality Senior
  Strategist of Google, Andrey Lipattsev, the two
  most important signals that Google use for a
  website search are quality content and link
  building. So, in short, the quality of content
  has a direct impact on SEO. Here are some of the
  ways in which content quality is a pillar of
  modern SEO

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• Working on Context
• Modern SEO is entirely based on user experience
  and catering to their needs. Stuffing keywords is
  no longer enough. You need to evaluate more facts
  and statistics and build your page that is not
  just rich in context but also unforgettable.
  Giving the gift of relevant and quality content
  is Googles unsaid mission. Quality content helps
  get a strong position in SERPs and increases the
  click-through rates.
• Use of Keywords More Strategically
• Keywords still play an essential role in making
  your page rank higher in the search. While you
  can effortlessly search relevant keywords of a
  particular topic, it is challenging to
  incorporate these keywords at right places. The
  primary use of keyword that determines the
  ranking is in the heading or title of the blog
  post. But effective keyword incorporation is not
  possible without relevant content. So including
  keywords also depend on strategy and quality of
  your content.

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• Search Task Accomplishment and Content Writing
• Search Task Accomplishment is the new buzzword in
  the world of SEO and digital marketing. It means
  that how effective is your content in solving any
  relevant purpose. The audience should be able to
  find what he or she is looking for easily while
  using a search engine. According to reports,
  Google is working on an algorithm for the
  evaluation of the readers experience. In simpler
  words, the algorithm will be able to tell if
  people are successful in finding the exact
  information they need or not.
• Quality content and Their Association with Back
  Links
• Backlinks are another essential signal used by
  Google for website search. But to get quality
  backlinks to your website, you need quality
  content. People will link to your website only
  when they find your content worthy. Backlinks are
  considered as validation, which helps rank your
  webpage higher on the search engines.

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• Conclusion
• When talking about SEO, quality content is the
  major driver for your website that brings
  traffic. The content with well-researched
  information and problem-solving ability attracts
  more audience. Gone are the days when SEO lived
  in isolation with just the scope of stuffing
  keywords. Now quality content has become a
  significant signal for even Google algorithms in
  determining website rankings. With the
  introduction of new algorithms by Google for
  evaluation of user experience, the time is near
  when quality content will turn out to be more
  than just a driving factor for SEO.

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