Search Engines

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Search Engines
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This presentation is about . . .

• Visibility
• Putting your customers where their customers are
  going to be.
• Preparing the Site
• Metatags, Titles, URLs, Body Text, Alt Tags
• Speed, Information and Appearance
• How Search Engines Work
• Online Reporting
• Ongoing Maintenance

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Why Does This Work

• Our team has been doing this for 5 years
• A large number of steps are taken to properly
  load the search engines
• There is considerable art in the business
• Tricks of the trade
• Personal Connections to Yahoo and others
• Extensive ongoing maintenance

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Why Should We Do This?

• Most small business owners lack resources
• Time, money and expertise are biggest inhibitors.
• You need to focus on your business, not
  technology
• You are following a dream, not technology. The
  less time you spend on a PC, the better.
• You struggle with eBusiness - same as the big
  guys
• The key difference is that you dont have the
  management and other skilled professionals to
  give you guidance. Let us be your professional
  team!
• Why use this service?
• You need a partner you can TRUST. I want you to
  focus on your core business, not technology.

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Search Phrase Selection

• Choose One Search Phrase for Yahoo!
• Several Additional for Other Search Engines
• Phrases Analyzed for Importance
• Customer Input on Importance
• Top Phrases Combinations Chosen
• Multiple Sites can be Created for Yahoo! to
  Support Multiple Search Phrases

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Preparing the Site

• Title
• Metatags
• Page Content
• Alt Tags
• Site Speed
• Site Appeal
• Site Information
• Remove Blank Pages and Under Construction
• Multi-sites for Multiple URLs

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You Still Need A Great Site

• Must Have Good Appeal
• Must Be Immediately Informative
• Must Be Quick and Responsive
• No Under Construction Pages
• No Blank Pages
• No Popups
• No Redirects

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Metatags

• Metatags Text the page that search engines see
  but not the viewer
• Example
• title of your page
     CONTENT"description"   CONTENT"words or phrases"   " CONTENT"ALL"

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Spamdexing

• Too many metatags
• Inconsistent tags to content
• Loading the search engines too many times
• Hiding text (white text on white background)
• Overuse of the same words
• Listing in the wrong places

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Engines, Directories, Pay-per-Click

• Directories
• Yahoo!, LookSmart
• Yahoo! is not a search engine, it is a directory
  of sites carefully categorized by human
  web-surfers. We do not look at keywords or meta
  tags. We do not crawl, re-scan or re-spider
  sites. - Yahoo!
• Search Engines (Spiders or Crawlers)
• Google, Lycos/AlltheWeb, Alta Vista, Inktomi
• Pay-per-Click
• Overture (MSN Yahoo!), LookSmart

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Search Engine Dependencies

• Yahoo! (Yahoo! Directory, Overture Google)
• MSN (MSN Pay-per-Click, Overture Google)
• AOL (AOL Pay-per-Click, Google Inktomi)
• Google, LookSmart Goto are Search Engines
• MSN, Yahoo! use Overture Pay-per-Click
• Excite purchased by InfoSpace searches from
  Overture

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Pay for Performance

• Pay per Inclusion Inktomi, LookSmart
• Only 1 URL
• Pay per Review Yahoo!
• Only 1 URL
• Pay-per-Click Overture, LookSmart
• Users see them as less trustworthy

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How Long it Takes First Time

• Yahoo! 3 to 4 weeks
• Yahoo! web pages 4 to 6 weeks
• MSN 30 days
• AOL 30 days (Expect longer from Google Deal)
• Google 4 to 6 weeks
• All the Web 30 days
• Lycos 30 days
• HotBot 30 days

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Search Engine Update Times

• Fasts AlltheWeb Hours for 3,000 news sources
• Fasts AlltheWeb 9 to 11 days for the whole
  web
• Yahoo! Update manually (paid users)
• Google 28 days
• Inktomi 45 days
• AltaVista 45 to 60 days
• MSN 60 days

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Search Engine Searches per Day

• Google 150 million/day
• Inktomi 80 million/day
• AltaVista 50 million/day
• Direct Hit 20 million/day
• FAST 12 million/day
• Overture (GoTo) 7 million/day
• Ask Jeeves 4 million/day

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Search Engine - Alliances
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Search Engine - Alliances
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Search Engine - Alliances
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Search Engines Reach
YHYahooAOLAOLMSNMSN, GOGo.comGGGoogleNSN
etscapeLYLycosEXExcite, OVROverture (GoTo)
IWiWonAVAltaVistaLSLookSmartAJAsk Jeeves
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Search Engines How They Work
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Search Engines How They Work

• Search Order is Not
• Always Important

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How Yahoo Works
Links 23
How Yahoo Works
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How MSN Works
Popular 25
How Overture Works
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How Overture Works
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Online Report - Customer Report
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Online Report - Reseller Report
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Ongoing Maintenance

• Regular scheduled status checks Are a part of
  our comprehensive service
• Monitoring of Position changes.
• Instantly taking Action if ranking drops.
• Reactive maintenance to ensure your site stay
  within the guides of the major search sources
  even when those guidelines change

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Average Website Costs
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Small Biz Buying Selling Online
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Small Businesses on the Internet
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Your confidence is in knowing . . .

• You have the best team behind you.with years of
  proven experience
• You never have to ever wonder about results
• We provide proof while others provide words
• We believe in never allowing an unsatisfied
  client.
• We stand behind every order.Its your Choice
  Make it a good one!