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2009 National ICT Careers Week

• 25 July 31 July 2011
• Start Here Go Anywhere

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What is the National ICT Careers Week

• During one week in July 2011 and across
  Australia, we want to show the opportunities
  available to young people in information and
  communications technology.
• We want to encourage young people to consider
  studying ICT after their schooling and to
  consider a career in ICT.
• We want them to see studying computing and
  communications is the start to a rewarding,
  interesting and social career anywhere in the
  world.

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Our reason for National ICT Careers Week

• ICT people are in demand
• Young people may not know that ICT people are in
  demand
• The Australian ICT industry (and its customers)
  require people with the appropriate ICT
  qualifications and training in the short and long
  term.
• Australian governments need people with ICT
  skills to add to the nations capabilities.

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ICT - impacts everything, everywhere

• In Australia, the application of technology helps
  drive significant upswings in economic
  productivity.
• Technology impacts every part of our economy
  from health, education, environment and security
  to research development, oil gas exploration,
  manufacturing, tourism and transport.

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ICT connects with state and national priorities

• Our nation and state face many challenges in
• Climate change energy
• Global economic climate
• Investment in technologies
• Employment constraints
• Education
• Health
• Security
• An ageing population
• The application of ICT is vital for enabling the
  solutions to these pressing, key issues.

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ICT - driving the Australian economy

• ICT is the fundamental driver of employment in
  both the ICT industry and across other
  industries, employing over 500,000 Australians.
• ICT accounts for around 6 of Australias total
  GDP.
• Australias ICT revenue is currently around 85
  billion pa.
• 514,000 people work in ICT related and
  professional roles. ICT also contributes AUD4.6
  billion in export.
• 50 million worth of ICT jobs are expected to be
  created over the next 12 to 18 months.
• The Australian ICT industry comprises 25,562
  companies.

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Our messages to young people

• ICT great jobs great money great lifestyle
• ICT is a truly global career your work in ICT
  can take you round the world
• ICT be part of the solution for climate change
• ICT is about working with people, helping people,
  solving peoples problems and making changes
• ICT is entertainment movies, music, games,
  animation and fashion
• ICT is truly a large part of our daily lives

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ICT jobs in the global financial crisis

• Demand for ICT employment is expected to grow
  quickly and strongly once the current world
  economic conditions improve.
• The ICT industry is being affected by the current
  financial crisis.
• ICT will continue to be in demand in many areas
  vital to our economy and communities.
• ICT professional employment has continued to grow
  steadily over the past 20 years, and our
  expectations are that it will continue to grow in
  the future.
• That means that now is the time to be studying
  ICT at and after school.

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Participating organisations

• Industry and business associations
• ICT industry
• ICT professional associations
• Women in ICT Groups
• Science, ICT school teachers groups
• Tertiary educators
• VET educators
• Federal Government
• State Government agencies
• Careers advisers
• Other groups and organisations
• Visit www.ictcareersweek.info for more
  information

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Types of activities and functions

• These include
• having State Premier release a supportive media
  release
• re-branding an existing career activity happening
  in that week
• school ICT student visits
• demonstrations of ICT in use
• visits to ICT companies and ICT faculties and
  schools
• briefing of journalists
• ICT study information on company web sites
• briefing to ICT school teachers
• promoting ICT study on the front page on
  university and TAFE web sites

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Keynote events

• Keynote events will be arranged to have the
  campaign endorsed by key people/organisations
  such as State Premiers, relevant Federal and
  State Ministers of education and innovation,
  heads of peak organisations, influential young
  celebrities.
• These keynote events/stunts will help draw
  attention to the campaign for parents, teachers
  and other influencers. If possible, these keynote
  events will draw TV coverage.
• Participating organisations will be asked to
  either suggest keynote events, or to arrange a
  keynote activity.

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Media engagement

• Journalists with interests in ICT careers and
  studies will be identified and contacted about
  the National ICT Careers Week.
• Participating organisations will be encouraged to
  use their existing media relationships.
• Journalists will be encouraged to contact the
  participating organisations to allow for
  individual media relationships for the National
  ICT Careers Week.
• Journalists will be briefed about the campaign,
  the participating organisations, and the
  collection portal. In addition, information and
  data on ICT employment etc will be provided so
  they have a common set of data points.

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A single brand

• The Career Week will use the Start Here Go
  Anywhere brand.
• The immediate advantages of having single and
  national brand to market ICT study and careers to
  young people are that
• the clutter of images associated with ICT
  marketing is reduced, and
• various groups can use the brand within a relaxed
  and distributed regime of deployment while
  achieving an overall integrated marketing
  appearance.

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Coordination and support

• The Careers Week is managed under the auspices of
  the Industry Leadership Group.
• The Australian Information Industry Association
  (AIIA) and the Australian Computer Society (ACS)
  are providing the coordination and back office
  functions to support the National ICT Careers
  Week. 
• A private Wake has been established to allow
  people in participating organisations to have
  access to materials and resources, and to
  exchange information and ideas.

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Contact

• Michel Hedley
• Australian Information Industry Association
• Phone [phone]
• Email m.hedley_at_aiia.com.au
• Seni Murni
• Australian Computer Society
• Phone [phone]
• Email seni.muni.org.au