Content marketing

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(No Transcript)
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WHAT IS CONTENT MARKETING ?
Content Marketing is the process of creating and
sharing content, such as blog posts and videos,
to attract, engage and retain customers or fans.
Content is something that you create and share in
order to help people with your product and
services. Without it, you cant get all the
benefits that content marketing brings about.
Lets dive into this process so that you can
really get a firm grasp on what it takes to
start your own business using content marketing
as its foundation.
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In todays digitally-driven world, it is vital
for any company to be present in the online
world. Having a full website is one thing but
having relevant content can create a huge impact
on your business. Listed below are some of the
most effective methods of content marketing
types are Stunning Social Media Presence,
Videos, Blog, Podcasts, and Promotional Content.
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1. SOCIAL MEDIA
PRESENCE
Social media is now one of the most valuable
channels used by businesses, especially in the
areas of marketing their businesses. It is
important for business owners to realize this,
especially those who are new to social media
marketing. The first step in learning about how
to start using social media for your business is
getting to know what tools or platforms are
currently available for your organization. Then
you can make an informed decision about which
platform would work best for you and your
business.
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2. VIDEOS

• If you want to market your brand more
  effectively, video is an excellent way to reach
  your target audience. Short and informative
  explainer videos can help people understand a
  complicated idea very quickly. Product showcases
  are another type of video that helps potential
  customers learn more about products they were
  interested in purchasing or trying out on their
  own.

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3. BLOG

• Blogging is changing smartly in 2018. Users are
  interested only in online content that makes a
  difference to them in real life.
• Giveaways and promos are a must-have. Blogging
  involves consistent story-telling ending in
  actionable CTA's, Giveaways, and Promos. Don't
  just write dry Blog Posts for the sake of it but
  offer genuine information that anyone online who
  reads them can take useful insights which they
  can put to good use in real life. Most online
  users are interested only in online content that
  makes a difference to them in real life. And if
  you offer value through your Blog Posts, you can
  expect comments of encouragement and potential
  leads.

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4. PODCASTS

• Audio Content is the best way to present your
  content, it keeps your audience engaged and
  retains more attention than the written form.
  Auditory and visual media are the most preferred
  method of learning by humans. In order to
  maximize conversion rates of your Audio Content,
  you need to track the different pages views and
  how many clicks it received on each page. This
  will help you understand what kind of content
  engages your audience better by adding an audio
  clip or question at a specific point in time.
  You can even create quizzes based on various key
  points from your message which will automatically
  generate on their mobile phones with music and
  sound effects through their smart devices

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5. PROMOTIONAL CONTENT
Promotional content is a popular Content
Marketing strategy that can turn into instant
appeal among online audiences. Special offers
and freebies during the holiday season will
attract many customers to your web site,
creating satisfied leads and conversions.
Holiday Discount sales offer great opportunities
for adding some gusto to your brand and
generating free publicity. Use contests or
giveaways as a marketing tool to generate
interest among customers, and understanding how
consumers behave online will help you predict
the best times to run sales or create contests."
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THANK YOU We look forward to working with you
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