Drempels Weg

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Drempels Weg

• Barriers away

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Introduction

• Jacko van Dijk (Drempels Weg Ambassador)
• Eric Velleman (Accessibility consultant)
• David Saris (Former Project manager)

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Goals of the campaignDrempels Weg

• Convince companies and organizations to make
  accessible websites.
• Show people with a disability and their
  environment the advantages of the internet.

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Video

• Companies and organizations that signed the
  letter of intent

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Drempels Weg method

• Investigation
• Visualization
• Information
• Discussion
• Instruction

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Success of the campaign Drempels Weg

• The ambassadors
• Positive message
• gt 100 letters of intent
• Themes
• Free publicity

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The ambassadors
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Video

• Ambassadors after the first year of the campaign

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Positive message

• Talk about the problem and the solution.
• Emphasis on the benefits
• Emphasis on best practices

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gt 100 letters of intent

• Companies and organizations signed a letter of
  intent
• Every step counts
• Be accessible

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Video

• Companies and organizations that signed the
  letter of intent

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Themes

• Finance (May)
• News and media (June)
• Travel and holiday (July)
• Work and education (August)
• Government and politics (September)
• Search and find (October)
• Shopping (November)
• Sports (December)
• Party (January)
• Health (February)

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Free publicity

• Every theme a press conference
• Newspaper, radio, TV and internet
• Companies and organizations publicly sign the
  letter of intent

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Video

• Companies and organizations that signed the
  letter of intent

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Now and the future

• Regional campaign
• Regional ambassadors
• Regional letters of intent
• Regional press conference
• Accessibility test
• Accessibility certification

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Helpdesk

• Expert Review report of the site (73 sites) -
  General information about accessibility- WCAG1.0
  checklist priority 1- Extra checkpoints from
  priority 2 and 3- Screenshots and proposed
  solutions
• In-company presentation of report and
  accessibility tools
• Telephone and e-mail helpdesk
• Training about webaccessibility and list of
  accessible builders
• Curriculum implementation and projects (HKU)

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Company size
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Have you received enough information
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Now or planned?
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Why follow the training
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Questions from companies

• What does it cost? How do we check?
• Are there objective criteria for WCAG1.0?
• What other criteria are there / user profiles? gtgt
• Who can build list on drempelsweg.nl
• Can we have the expert review more times a year?
• Can you organise user testing?
• Can we start later (next site)?

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Quality Mark

• Fase 1 - The Drempels Weg Mark (ready), not for
  free Fase 2 Accredited Quality Mark together
  with Dutch government, disabilities organisations
  and (multi)national companies involved in
  Drempels Weg.

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Drempels Weg Quality Mark

• Second opinion
• Regular evaluation of dynamic sites
• Checking all priority 1 checkpoints visually
• Extensive online report and helpbrochure
• Procedure for complaints
• English version januari 2003
• Fixed price and research time, subsidies for
  small sites.

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Conclusion

• No laws, stimuleringsbeleid
• All government sites sign declaration
• 150/120 largest companies sign, regional approach
• Enormous publicity
• Many webdesign companies follow course
• First implementation delay, now start to finish
• Drempels Weg Mark
• Work on extensive quality mark and certification
• More discussion tomorrow

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End

• www.drempelsweg.nl
• www.design4all.org