Fuzzy Edges: Where Value Flows

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Fuzzy EdgesWhere Value Flows

• Mitch Ratcliffe
• Persuadio LLC

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Quickly

• Media value is defined by purposeful
  communication finding those critical moments
  when marketing influence can be effective is the
  hard part
• The distributed network is no longer about The
  Edge, because the edge has edges
• The definitive media user of tomorrow
• Complexity is full of opportunityIts full of
  stars....

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The network doesnt stop at the edge, anymore
Moving content to the edge usedto mean close to
the end users PC
Today, every end users PC is a distribution node
for graphics,audio, video, games and information
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Many-to-many more

• The top-down broadcaster-to-audience market is
  dying
• Peoples interaction define revenue-generating
  opportunities
• But there are so many more interactions....

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• Understand amplifiers of messagesto tap
  value-creating communication

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• Direction and social strength of connections adds
  to understanding

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Some of the players

• Orb Networks
• Sling Media
• Outhink Spin Express
• Avvenu
• the podcast players
• a cataract of formats to support in order to
  address the whole marketor are there established
  formats prepared to compete with free?

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The Current Big Thing

• iPod has defined convenience and cool Mobile
  access to music and spoken audio as lifestyle
  statement
• Apple is rumored to have a video iPod under
  development I asked for a video camera
• Motorola will ship an iTunes phone this year
• The result 15.3 million iPods sold and a vast
  halo effect that has accelerated legal music
  downloads, accessories, Audible customer base,
  etc.

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The Next Big Thing
Movie packaging
Desktop integration
Video playback
Audio
Games, the new socialibility
WiFi
Still needs Web connectivity High-capacity
writable storageWheres the camera?
Code Sharing
The birth of adhocracy
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Every customer a network

• With PSP-like devices, a/v and social or
  games-based communication becomes intensely
  personal
• TV, radio, Web, email, IM, SMS and other
  adhocratic communication provide billions of
  monetizable moments
• Which is, by the way, why we created Persuadio,
  to serve as an aggregation and normalizing point
  for comparing and understanding many modes of
  communication

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Contact

• Mitch Ratcliffe
• godsdog_at_ratcliffe.com
• See Persuadio in action www.mydensity.com