Inside the numbers

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Inside the numbers
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Mail and Phone Programs 2004
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Overview of Programs

• 18 programs
• 9 registration programs 6 Phone and 3 Mail
• 5 voter contact programs 3 Phone and 2 Mail
• 4 GOTV programs all Phone
• 9.2 million contacts
• 3.2 million registration contacts
• 3 million commit to vote contacts
• 1.4 million vote by mail contacts
• 900,000 Early Vote contacts
• 700,000 GOTV contacts

Pre-Recorded Call
Mailed Application
Live Call
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Registration Programs

• Fact 16 million voting age single females were
  unregistered in the 2000 election.
• Solution WVWV executed 3 types of registration
  programs live call, automated call and mail.
  Results?
• Over 130,000 unmarried females added to the
  voter registration rolls.
• Cost per registrant to date ranges from 6.89
  to 9.00.

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VBM Programs

• Fact If unmarried women voted at the same rate
  as married women, over six million more voters
  would have gone to the polls in 2000.
• Solutions
• Targets Single females 35-55 who have a
  turnout probability of 30 to 79.
• Targets without without phones received between
  one and three pieces of mail with at least
  one being a vote by mail application.
• Targets with phones receive one vote by mail
  application and received one or two calls. The
  calls varied between automated pre-calls in front
  of the mail and/or live or automated chase calls
  after the mail dropped.
• WVWV identified 3 WVWV states that allow vote by
  mail Florida, North Carolina and Nevada.
• In those states WVWV carried out a coordinated
  mail and phone program.
• Results 47,094 (or 6.21) of voters returned
  vote by mail applications.

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Analysis

• Control Groups Each of the programs were
  designed with a control group that did not
  receive any treatment from WVWV.
• Analysis of Results Once the voter lists for
  each of the 16 WVWV states are updated, WVWV
  will conduct an analysis on each of the
  programs. These studies will focus on what
  effect, if any, WVWV contacts had on unmarried
  female voter participation in each of the
  states.
• Sharing Analysis WVWV will share this
  information.

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THE NUMBERS
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Commit Programs

• FACT 22 Million unmarried women who were
  eligible to vote did not cast ballots in the
  election in 2000.
• WVWV used automated calls to contact both
  registered and unregistered single women.
  Results?
• Lists Cleaned By using automated calls, WVWV
  identified non-working phone numbers and cleaned
  the lists making them more efficient for both
  WVWV and the more than 20 partners that used
  them.
• Voters Committed WVWV identified 279,791
  women, or roughly 8 of single women (registered
  and unregistered) with phones in the 16 WVWV
  states, who committed to register and/or vote in
  the 2004 election. The cost per commit was less
  than 0.45.

Pre-Recorded Call
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Registration Programs

• Live Calls
• Automated Interactive Calls
• Mail

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Florida Pilot Live Registration Calls

• This was the first phone registration program
  completed by WVWV. Live callers were used to test
  the efficiency of registering single females in
  Florida. A test group of 722 contacts were made
  of which 227 females agreed to register. Results?
• 31.5 completed registration questionnaire.
• 115 women registered to vote for a 50.7
  fulfillment rate.

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Florida Pilot IVR Registration Calls

• In a different type of test, we used automated
  calls with multiple scripts and celebrity and
  neutral voices to determine the efficiency of
  registering unmarried females in Florida using
  this technology. Automated calls were tested
  because they can reach higher volumes at lower
  costs than live. Results?
• 16,226 contacts were made.
• 3.13 requested registration packages (Although
  the responses ranged varying from script to
  script and voice to voice, with the highest being
  7.).
• Of those who requested registration packages,
  249 or 49 actually registered to vote.

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4 State IVR Registration Program

• Given the success of the Florida automated call
  test program, WVWV rolled out an automated phone
  registration program in Florida, Missouri, South
  Carolina and Washington. Results?
• 219,104 contacts.
• 14,951 requests registration forms.
• 6,610 fulfilled.
• 7 requested, 44.2 fulfilled.

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8 State IVR Registration Program

• The success of the first 4 state automated
  registration led to an 8 state automated
  registration program. The results?
• 352,148 contacts.
• 23,096 requests for registration forms.
• 10,628 new registrants in Louisiana, Michigan,
  Minnesota, North Carolina, Nevada, Ohio, Oregon
  and Pennsylvania.

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Voter Registration Mail Test
After the success of the phone registration
program, WVWV conducted a test to see if mail
could cost-effectively register new voters. We
tested packages and reply envelopes in three
states (FL, PA and OH) and across three ethnic
groups. The overall results are shown below.

• 60,000 Voters Mailed.
• 2.42 Response Rate.
• Cost per registrant 9.10.
• At rollout quantities costs

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Voter Registration Mail
After the success of the mail registration test,
the WVWV rolled out more than 2.5 million pieces
of mail in the 12 original WVWV states and
120,000 in the four additional states. WVWV
registered 74,000 single females via mail.
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Voter Registration 12 State Rollout

• Quantity 2,547,867
• Response Rate 2.74
• Cost per Piece .22
• New Registrants 69,835
• Cost per registrant 8.03

Florida registration mail was hindered by
several hurricanes and lagged behind other
states, depressing overall results.
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9 State Live Call Registration Rollout
WVWV also conducted live registration calls in 10
states. 35 of unmarried women in these 10
states agreed to register. WVWV was able to add
an additional 41,196 single females to the voter
rolls in Ohio, Michigan, Oregon, North Carolina,
South Carolina, Missouri, Nevada, Minnesota and
Washington.
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9 State Live Call Registration Rollout
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Overall Registration Summary

• 2,727,867 contacted by mail.
• 629,396 contacted by phone.
• 110,000 new registrants.

This number also includes 3 late registration
states IA, SD and WI presented later in this
document.
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Voter Contact Programs
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3 State Vote By Mail Program

• Polling data shows that one of the things that
  unmarried women cite most often for not voting is
  that it is inconvenient and that work and family
  responsibilities get in the way. WVWV conducted a
  vote by mail campaign in Florida, North Carolina
  and Nevada, all of which vote by mail options.
  The results?
• WVWV mailed 757,912 voters vote by mail
  applications.
• 47,094 single females requested mail ballots.
• Overall return 6.21.

Again, Florida vote by mail was hindered by
several hurricanes and lagged behind other
states, depressing overall results.
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IVR Press 1 for VBM Program

• As part of the test, WVWV used automated calls to
  solicit vote by mail application requests in
  Florida. Results?
• 30,167 completed contacts delivering a brief
  message about voting by mail and the need to
  vote in 2004.
• 2,260 requests for a VBM application for a
  7.5 response rate.

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2 State VBM IVR Pre-Call

• As part of the integrated mail and phone test,
  WVWV made pre-calls calls before the VBM mail
  delivery in Florida and North Carolina. Results?
• 60,000 (8 of the overall universe) completed
  calls to single females with phones who would
  received the WVWV vote by mail request.
• Almost 5,000 (8) women reported a positive
  disposition to VBM and intended to use the
  application.

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3 State Vote By Mail Live Call Program

• As part of the integrated mail and phone test,
  WVWV also made live chase calls following the
  mail delivery in Florida, North Carolina and
  Nevada. Results?
• 59,642 (approximately 8 of the overall
  universe) completed calls to single females
  with phones who had received the WVWV VBM
  mailing.
• More than 19,958 (34.6) women reported a
  positive disposition to VBM and intended to use
  the application.

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3 State Vote By Mail Live Call Program
Total Live Contacts 59,642 Florida
Contacts 17,426 North Carolina
Contacts 32,175 Nevada Contacts 10,041 Percen
t Positive Response 34.6
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Overall Voter Contact Summary VBM

• 757,912 registered voters contacted by mail
• 1,182,601 pieces of VBM mail
• voters received either one, two or three pieces
  of mail
• 209,813 registered voters contacted by phone
• 47,094 vote by mail applications produced

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Overall Voter Contact Summary Early Vote
Polling data shows that one of the things that
unmarried women cite most often for not voting is
that it is inconvenient and that work and family
responsibilities get in the way. WVWV conducted
a voter education program for early vote in
Florida, North Carolina and Nevada, all of which
allow voters to cast their ballots early.
WVWV mailed early vote information to 947,715
unmarried women registered voters.
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LATE REGISTRATION AND GOTV PROGRAMS
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Late State Voter Registration Program
The success of all of the WVWV programs led us to
adopt a late state voter registration program in
two types of states

• Late Voter Registration States SD and IA
• Same Day Registration States MN, WI and NH

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Late State Voter Registration Program

• Accomplishments
• Developed, cleaned and identified the most
  committed on the lists of registered and
  unregistered unmarried women.
• Mailed 120,000 registration applications in
  IA, SD, and WI
• Mailed 30,000 registration reminders to
  unregistered females in NH
• 56,000 same day registration commitments by
  phone MN, WI and NH
• One piece of mail to those unregistered
  without phones in same day states.

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GOTV Program

• 162,897 live calls to unmarried women on our 16
  state lists who pressed one to commit to vote
  97 -- 157,997 recommitted to vote.
• 147,437 early vote commitments in early vote
  states.
• 292,629 long script message live GOTV contacts
  asking to commit in FL and MI.

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Appendix State by State Results
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• 4 State IVR Registration Program

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4 State IVR Registration Program
Florida
Contacts 128,489 Registration Requests
8,261 Requesting Applications 6.43 Fulfill
ment 3,494 Percent Fulfillment 42.3
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4 State IVR Registration Program
Missouri
Contacts 35,594 Registration Requests
2,840 Requesting Applications 7.98 Fulfill
ment 1,267 Percent Fulfillment 44.6
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4 State IVR Registration Program
South Carolina
Contacts 26,759 Registration Requests
2,156 Requesting Applications 8.06 Fulfill
ment 983 Percent Fulfillment 45.6
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4 State IVR Registration Program
Washington
Contacts 28,262 Registration Requests
1,694 Requesting Applications 5.99 Fulfill
ment 866 Percent Fulfillment 51.1
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• 8 State IVR Registration Program

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8 State IVR Registration Program
Louisiana
Contacts 24,839 Registration Requests
1,580 Requesting Applications 6.36 Fulfill
ment 668 Percent Fulfillment 42.3
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8 State IVR Registration Program
Michigan
Contacts 42,716 Registration Requests
2,290 Requesting Applications 5.36 Fulfill
ment 1,090 Percent Fulfillment 47.6
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8 State IVR Registration Program
Minnesota
Contacts 42,911 Registration Requests
2,823 Requesting Applications 6.58 Fulfill
ment 1,321 Percent Fulfillment 46.8
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8 State IVR Registration Program
North Carolina
Contacts 61,433 Registration Requests
5,244 Requesting Applications 8.54 Fulfill
ment 2,259 Percent Fulfillment 43.1
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8 State IVR Registration Program
Nevada
Contacts 11,724 Registration Requests
608 Requesting Applications 5.19 Fulfillme
nt 247 Percent Fulfillment 40.6
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8 State IVR Registration Program
Ohio
Contacts 79,355 Registration Requests
5,978 Requesting Applications 7.53 Fulfill
ment 2,885 Percent Fulfillment 48.3
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8 State IVR Registration Program
Oregon
Contacts 23,855 Registration Requests
1,341 Requesting Applications 5.62 Fulfill
ment 684 Percent Fulfillment 51
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8 State IVR Registration Program
Pennsylvania
Contacts 65,315 Registration Requests
3,232 Requesting Applications 4.95 Fulfill
ment 1,474 Percent Fulfillment 45.6
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• 3 State Vote By Mail Program

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3 State Vote By Mail Program
Florida
Quantity 488,770 Responses
27,656 Response Rate 5.65
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3 State Vote By Mail Program
Nevada
Quantity 64,886 Responses
4,490 Response Rate 6.92
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3 State Vote By Mail Program
North Carolina
Quantity 204,256 Responses
14,544 Response Rate 7.12
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• 2 State VBM IVR Pre-Call

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2 State VBM IVR Pre-Call
Florida Mail Follow-up
FL Contacts 30,220 FL VBM Follow-up
Responses 2,214 Positive Response 7.33
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2 State VBM IVR Pre-Call
North Carolina
NC Contacts 30,142 NC VBM Responses 2,673
Positive Response 8.87