ARRIVE ALIVE COMMUNICATIONS

1
ARRIVE ALIVE COMMUNICATIONS

• NTAU LETEBELE M ROAD SAFETY PROJECTS

2
CONTENTS

• ARRIVE ALIVE COMMUNICATIONS
• Pedestrian Safety and Education
• Prof. in Traffic Fraternity

3
SNAPSHOT ROAD TRAFFIC SCENARIO

• 6 Million licenced drivers
• 6.2 Million motorised vehicles
• Total road network 753 000 km
• Annual vehicle km travelled 140 billion km
• Fuel sales 9 500 mega litres p.a

4
Road accident summary

• Over 500 000 traffic accidents p.a
• Over 28 000 are fatal or lead to serious injuries
• Total cost over R 13 billion
• 12.3 fatal accidents per 10 000 vehicles

5
Main Goal

• Promote road traffic safety to effect decrease in
  road accidents, fatalities and injuries as well
  as contributing road traffic offences

6
ARRIVE ALIVE ADVERTISING

• Pedestrian Safety Billboards (370)
• Bus Advertising (300)
• Electronic Screen _at_ 24 PSL matches
• Electronic Screens _at_ 40 garage forecourts
• Rank TV _at_ 10 biggest taxi ranks
• Message by Madiba

7
ARRIVE ALIVE MASS COMMUNICATIONS

• Television Advertising
• Road Active Station Advertising (11)
• Commercial Radio Advertising
• Community Radio Stations (30)
• Print Advertising 4 x Sunday (30)
• Print Advertising 10 x magazines

8
ARRIVE ALIVE PUBLIC RELATIONS

• Pedestrians Road Shows (2 400)

9
ARRIVE ALIVE MOBILIZATION

• Road Safety Cell of Excellence BHP Billiton
• Joint co-operation with GRSP
• On-going initiatives with QASA and ARA
• Joint project with Fleetwatch for Moving
  Billboards (Decals)

10
ARRIVE ALIVE SPONSORS

• Imperial Fleet Services patrol vehicles (28)
• Total (SA) 100 000 Z-cards
• AC Marketing 500 000 licence disks
• VW (SA) 10 000 window stickers
• Baby City 10 000 Baby on Board stickers

11
ARRIVE ALIVE SPONSORS

• SAB production of print and electronic adverts
• ComutaNet 30 000 foam caps
• Pick n Pay joint venture on electronic ads
• BP(SA) road safety messages on TV
• Engen 10 000 water bottles

12
ARRIVE ALIVE PUBLICITY MATERIAL

• 2 100 00 Leaflets (3 themes)
• 210 00 Posters (3 themes)
• 100 000 Bumper Stickers
• 5 000 Road Safety Info Kits

13
ARRIVE ALIVE SPECIAL EVENTS

• RTS Milestone Event
• World Remembrance Day
• Road Safety Week
• Limpopo Eclipse
• Arrive Alive December launch
• Arrive Alive Info Centre

14
PEDESTRIAN SAFETY

• Junior Traffic Training Centres
• - completed 15 of the 19 JTTCs
• Scholar patrol
• - Expand the programme
• - Manual completed and ready for printing
• - One national uniform

15
HAZLOCS

• Completed 350 checklists business plan
• Improved hazlocs in 5 of the 9 provinces

16
VISIBILITY

• Distributed 82 000 reflectives to all provinces
  (8 800 each)
• Target schools, informal settlements and
  industrial sites

17
Community structures

• Local, regional, provincial and national
• Funds set aside
• Walk safely

18
Prof. in Traffic Fraternity

• Evaluation of colleges
• Registration of colleges (NRTA) completed
• All 11 colleges evaluated and graded
• Challenge equipment, facility upgrading
• Ad hoc inspections

19
New EDL Qualification

• Upgraded qualification for examiners completed
• Entry requirement revised to Grade 12
• New curriculum and assessment criteria developed
• Developing refresher courses for trained
  examiners

20
New EOV Qualification

• Upgraded qualification for examiners completed
• Entry requirement revised to Grade 10
• New curriculum and assessment criteria developed
• Refresher courses for trained examiners

21
Prof. status of Traffic Officers

• National assessment criteria and standard
  accepted
• Minimum national entry requirement implemented
• Drafting 1-yearly curriculum
• All trainers evaluated and graded
• Training updated to NRTA and relevant legislation

22
Image of the Profession

• New salary scale for Traffic Officers
• Provincial acceptance of proposal for one
  national uniform
• Provincial acceptance of proposal for one
  national rank structure

23
Conclusion

• Thank you and Arrive Alive !!!!