Wisconsin Parents Who Host Partnership

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Wisconsin Parents Who HostPartnership
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4 As to Preventing Underage Drinking

• Make Alcohol Less Available.
• Make Alcohol Less Attractive.
• Make Alcohol Less Affordable.
• Make Alcohol Misuse Less Acceptable.

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A majority 53.4 of current alcohol users aged 12
to 20 drank at someone elses home the last time
they used alcohol, and another 30.3 drank in
their own home.
The NSDUH Report, August 28, 2008
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Ohio Roots

• 1998 State Task Force completed needs assessment
• Determined most underage drinking strategies are
  focused on youth and youth behavior
• Identified teen house parties as a challenge to
  enforcement officers and communities
• Some teens get alcohol from friends parents
• Used federal money for alcohol age compliance
  checks, started 2000

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Wisconsin's Parents Who Host Partners

• Department of Children Families
• Department of Health Services
• Department of Public Instruction
• Department of Transportation
• WATODEN
• Alliance for Wisconsin Youth
• Wisconsin Clearinghouse for Prevention Resources

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The Wisconsin Difference Less than 10 states
have local alcohol control. Wisconsin does not
have a statewide police force. Wisconsins
liability law begins by assuming no liability
exists for serving alcohol.
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Community Coalition Law Enforcement

• Provide Broad based community support
• Implementation of public
  information campaign
• Media advocacy effort
• Community support for alcohol age compliance
  checks
• or party patrols
• Receives Materials
• Overtime reimbursement for
  police/sheriff
• Training web based support for
  coalition police
• Radio advertising (for the
  public information campaign)

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3 Required Elements

• 1. Public Information Campaign
• 2. Media Advocacy
• 3. Alcohol Age Compliance Checks
• and/or Party Patrols
• Optional Parent Network

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Public Information CampaignGetting the
Information Out to Adults

• Information packets
• Local publications, newspapers, newsletters,
  church bulletins
• Letters to the editor and Op-Eds.
• Mayoral proclamations
• Poster Static Cling campaigns in libraries,
  recreation centers, stores, medical facilities.
• Radio interviews, especially call-ins
• Presentations to local groups.

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Put Your Message Everywhere

• Use the information card as a
• Payroll or utility bill stuffer
• On top of pizza boxes
• Grocery Bag stuffer
• School programs
• Church bulletins
• Library bookmarks

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CAUTION!
Specific violations, fines and forfeitures may
vary by community. Do you know that another
communitys ordinances match yours before using
their materials?
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• 125.07 (4)(b) In this paragraph, violation
  means a violation of this subsection or of a
  local ordinance that strictly conforms to par.
  (a) if the violation results in an imposition of
  a forfeiture or a conviction.

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• 125.07 (2) No licensee or permittee may sell,
  vend, deal or traffic in alcohol beverages to or
  with any underage person not accompanied by his
  or her parent, guardian or spouse who has
  attained the legal drinking age.
• 125.07 (3). No adult may knowingly permit or
  fail to take action to prevent the illegal
  consumption of alcohol beverages by an underage
  person on premises owned by the adult or under
  the adults control. This subdivision does not
  apply to alcohol beverages used exclusively as
  part of a religious service.

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What is media advocacy?

• Media advocacy is strategic involvement with the
  media to accomplish your goal.
• It is about change - not awareness or
  information.
• Media advocacy works when you
• know what you want to happen.

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Once you get media advocacy, you have to do it.
Or live with the fact that youre not doing
everything you can to make a difference. Makani
Themba-Nixon in News for a Change An Advocates
Guide to Working With the Media (1999)
If you dont exist in the media, for all
practical purposes, you dont exist
Daniel Schorr, commentator,
National Public Radio
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• Successful media advocacy requires
• 1. A knowledgeable,
• energetic spokesperson
• 2. Ability to respond quickly
• to opportunities events
• that may advance your
• goal.
• 3. Money, optional.

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1. What is the problem you are highlighting?
Adults who illegally purchase, provide or pour
alcohol for youth other than their own children.
2. Is there a solution to it? If so, what is
it? Adults who understand and respect the law
will not allow illegal underage drinking in their
home. Those who violate the law should expect
legal consequences. Adults expect family and
friends to respect the law and not provide
alcohol to youth.
Media Advocacy Answers 3 Questions
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• 3. Who can make the solution possible? Our
  community and no one else. When people believe
  that purchasing, pouring or providing alcohol for
  underage youth is both illegal and unacceptable,
  that it will not be tolerated and will be
  reported to authorities, the problem will be
  controllable.

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Law Enforcements Role

• Serving alcohol to any underage individual except
  your child is illegal.
• Alcohol consumption by youth presents an
  immediate hazard to both the child and community.
• 3. The goal is to deter the intentional
  purchasing, pouring or providing alcohol for
  youth.

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• Comprehensive Alcohol ReDuction Program
• Wisconsin's Alcohol Age
  Compliance Check Program
• Funds must go to law enforcement agencies
• 2. Grants reimburse for officer OT equipment
• 3.Established protocol must be used.
• 4. Multiple and overlapping jurisdictions may
• enter into memorandums of understanding
• 5. CARD project team of 2 officers, 2 youth
• 2 adults may be part of the coalition
• 6. Coalition may help recruit youth decoys,
  assist in administrative detail show support
  for the effort.

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WINS CARD

• WINS
• Goals Reduce youth access to tobacco
• 2. State Compliance Program. Preparation for
  annual Synar check which impacts federal funding.
• 3. Tobacco use presents a serious long term
  health risk to youth.

• CARD
• Goal Reduce youth access to alcohol.
• 2. Law enforcement program.
• 3. Underage alcohol use presents a clear and
  immediate danger to the youth, their health the
  community.

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Parent Network

• Optional activity parents pledge card included.
• Provides peer and community support for alcohol
  free parties.
• Ohio collects names and uses for endorsement
• Could create safe home list for events.

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Your Training Packet Includes

• Letter of Agreement with Ohio Drug-Free Action
  Alliance
• Application materials request for community
• CARD application sample
• Materials samples
• Press release, op-ed, parents tips, parent
  survey, logo.

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January

• 1. Outreach and training sessions
• 2. WCH receives applications prescreens,
• then forwards them to Regional Centers
• for decision.
• 3. CARD applications filed, new CARD
• grantees assigned mentor.
• 4. Build coalition, bring in business,
• community faith partners for cling,
• sticker information campaigns
• 5. Negotiate bill/bag stuffer
• projects
• 6. Coordinate with post-prom
• planners

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February/March

• 1.Materials delivered
• 2. Plan public information campaign
• 3. Schedule make community
• presentations
• 4. Reserve/negotiate ad space
• 5. Outreach to media, press release
• interviews
• 6. Prepare for alcohol age
• compliance checks

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April Alcohol Awareness Month

• 1. Mid-month radio advertising begins
• 2. Community presentations to
• school board, licensing body
• common council
• 3. First round age compliance checks
• 4. Issue mayoral proclamation
• 5. Static cling campaign
• 6. Sticker campaigns
• 7. Posters in businesses, schools,
• recreation centers
• 8. Media advocacy overload!

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May

• Release results from compliance checks.
• 2. Refresh clings
• 3. Media advocacy
• every graduation story includes parental hosting
  issues
• 4. Media advocacy letters to editors

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June

• 1. Collect media samples
• 2. Send thanks to project supporters
• sponsors
• 3.Thanks ad or letter in local papers
• 4. Interview in papers on changing
• beliefs- possibly with police.

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Next Steps

• Pull together your community team including law
  enforcement, community leaders, parents and
  others.
• 2. Complete the community application for
  Parents Who Host Lose the Most materials and
  submit before February 6.
• 3. Assist your local Police or Sheriff in
  applying for CARD funds for alcohol age
  compliance checks.

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Application Materials Request

• To be considered for free materials applications
  must be received at the Wisconsin Clearinghouse
  for Prevention Resources no later than Friday,
  February 6, 2009.
• This project requires coalition and local police
  or sheriff departments to undertake each of the
  three following activities submission of this
  application indicates that all three activities
  are planned
• Parents Who Host Lose the Most Dont be a Party
  to Underage Drinking public information campaign.
• Media advocacy and outreach.
• Alcohol age compliance checks and/or Party
  Patrols conducted by local law enforcement or
  another law enforcement agency by contract or
  agreement. Note Federal funding to cover
  office overtime is available through the
  Comprehensive Alcohol ReDuction program of the
  Wisconsin Department of Transportation.
• ? I affirm that all three of the activities
  listed above will be implemented as part of the
  campaign.
• Signature___________________________________
• Print name__________________________________

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Questions?

• Visit the website
• http//sites.google.com/site/parentswhohostawi/
• Remember Parents Who Host Alliance WI
• Find
• Contact information for TA.
• Training materials
• Project documents
• List Serv
• Success Stories