Nuestros Pioneros

1
Nuestros Pioneros

• The beginning of the US Hispanic
• advertising, marketing media industry

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I could not enjoy and have excelled at a career
over the last 25 years without giving tribute to
the personal contributions of Nuestros Pioneros
for the establishment of the foundation of our US
Hispanic advertising, marketing and media
Industry. Gracias!Eugenio (Gene)
BryanCEOHispanicAd.com
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Purpose

• To memorialize the contributions of the Top 150
  executives and companies that establish the
  foundation for what we call today The US Hispanic
  Market advertising, marketing media Industry
• To finally have a document that will be sent to
  the Top 1000 Chief Marketing Officers at
  companies in the USA and available at college and
  university libraries across the country as a
  reference testamento about those Top 150
  Nuestros Pioneros who help establish our Industry

4
Professional Support

• Advertising Age
• Association of Hispanic Advertising Agencies
  (AHAA)
• Association of National Advertisers
• HispanicAd.com / Hispanic Media Sales, Inc.
• National Association of Broadcasters
• National Association of Hispanic Publications
• The Radio Advertising Bureau

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Committee

• Eduardo Caballero - Industry Pioneer
• Alicia Conill - Industry Pioneer
• Daisy Expósito - Ulla -- Partner in d espósito
  Partners, Board Member representative of AHAA and
  Industry Icon
• Cristina Swarcz - Industry Expert
• Raul Toraño - Industry Pioneer
• Eugenio Bryan -- CEO of HispanicAd.com

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Project

• A reference book that offers a tribute to the Top
  150 pioneers and companies that helped establish
  the US Hispanic Market advertising, marketing and
  media industry prior to 1980
• A presentation of each individuals and/or
  companies accomplishments that contributed to
  establishing the foundation of our Industry
• Sources of funding will be contributions from
  individuals, companies and other interested
  parties to the project, all surplus funding will
  be used for scholarships for Hispanic students
  studying advertising, marketing or media sales
• Created in conjunction with the Association of
  Hispanic Advertising Agencies
• All work by Committee members and Hispanic Media
  Sales, Inc. executives on this project is on a
  Pro Bono basis

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Research Publishing

• The research for this project will include
  factual and anecdotal information on individuals
  and companies that help establish our Industry
  compiled by interviews with actual executives and
  persons of interests
• We are working with several universities and
  their business, communications and public
  relations graduate programs to help collect,
  collate and present pictures, images and
  representative information to give tribute to our
  Top 150 pioneers
• Currently interviewing several publishing houses

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Cost Estimates

• Production and distribution 150,000 - we want
  the best quality available
• Research 100,000 - needed for writers and
  research analysts
• Event 25,000 - Industry event to launch book and
  initiative
• Miscellaneous 25,000 - only if needed
• Total 300,000 approximately
• Any savings and overages in contributions above
  actual costs will be
• used for scholarships through AHAA

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Timeline

• Establish interest and initial contributions - Q2
  2008
• Finalize research team and publishing house - Q3
  2008
• Field work - Q4 2008
• Editing and laying out book - Q1 2009
• Publishing - Q2 2009
• Promotional effort event - Q2 2009
• Mailing and distribution - Q3 2009

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Sponsorships

• Individuals and companies will be highlighted for
  their contributions in a special section based on
  contributions
• Platino - 20,000 - includes a full page
  acknowledgement and inclusion in all promotional
  information
• Oro - 10,000 - includes a half page
  acknowledgement
• Plata - 5,000 - includes a quarter page
  acknowledgement
• Bronce - 1,000 - includes a list
• All contributions will be placed in an escrow
  account under the supervision the supervision of
  AHAA and Hispanic Media Sales, Inc.
• of AHAA Hispanic Media Sales, Inc.