David Boland,

1
(No Transcript)
2
Building Networks for Delivering IPTV
David Boland, Sr. Manager, Next Generation
Solutions
3
We will cover.. (maybe not in this order)

• Do you know where the video content is coming
  from??
• This will drive your business case
• Where are your IPTV subscribers coming from????
• If you know where content is located and where
  your target market is, you should know how to
  architect your network
• IPTV versus TV-over-IPthere is a difference
• Which do your subscribers want???.....
• Lay the groundwork for interactive applications
• Triple Play or Tricky Play.. Things to watch
  out for as you design your network
• Decisions made today will affect tomorrow
  watch out for the gotcha

4
There are Multiple Sources
of Broadband Video
Video Head-end Office
2 of these
2
Video on Demand Latest movie releases,
Movie/Syndication Libraries, PVR / Time shifted TV
Video Hub Office
10s of these
Video/Hub Serving Office
Customer VLAN
Policy Manager
100 of these
(local content and advertising)
Internet Video
Broadcast TV
Cost effectively delivering IPTV content from
multiple sources over common infrastructure while
ensuring QoE is a significant challenge
VoD
5
Broadcast TVTable Stakes Services
Broadcast TV NBC, ABC, CBS, FOX, local
stations Basic Cable Disney, ESPN, FX, Animal
Channel
PIM
3. IGMP Processed
100s of channels
2. IGMP Snooping
10s of channels
No Cost / Low Cost Loss Leader for certain
Telcos, depending on business model, competitive
landscape, marketing strategy
Broadcast TV
1. IGMP (PPPoE or IPoE)
6
Video on DemandPremium Service, Premium Pricing

• Greatest Customer Interest
• Lifestyle.. Personalized content
• Greatest Generation Opportunities
• Long Tail programming for free..
• New releases and classics
• PVR

Video Head-end Office

• Long Tail Programs
• Classic libraries

Video/Hub Serving Office
Customer VLAN
Policy Manager

• Latest releases
• Top 100

Video on Demand Latest movie releases MGM, SONY,
Paramount Movie Library classics, comedies,
westerns Syndication Library Seinfeld,
Gilligan's Island Personal Video recording and
Time shifted TV
1. Unicast request
VoD
7
Guaranteeing QoE for Premium VoD services
Justifying for VoD and PVR
Video Head-end Office
Video/Hub Serving Office
Policy Manager
4, Confirm Network Resources
VoD
1, Subscriber requests Movie
5, Enforce BW/QoS
2, Request User Authorization
6, Authorization Granted
3, Activate Service Request Plug-In ID,
Address, BW, Port, Etc.
7, Movie Streamed at Guaranteed Service
Level
8
Internet Based VideoRisks and Rewards

• Internet Based Video is growing but,
• Where is the service provider
• Big pipes - little value add for service
  providers
• Off network issues security, download viruses,
  worms
• Zero advertising revenue opportunities
• Increasingly users streaming video content from
  websites

But
9
High Speed Internet customers are the IPTV target
market!!

• The provider that wins the High Speed Broadband
  customer today will have the IPTV customer of
  tomorrow.
• Call Center activity required to up sell HSI
  customers
• Millions on line already viewing movie trailers,
  jokes, animation, bloopers, sports highlights,
  adult content, etc..
• 50 of video content can come from the Internet

10
Network Architecture is Critical

• A single converged network for all services
• Common Service Delivery Point (SDP) provides
  ability to share resources
• Auto Provisioning zero touch too add new
  services
• Simplifies Access aggregation by centralizing
  complex tasks
• Provides foundation for interactive services

Broadcast video
High-speed Internet
Video On Demand
Internet Port
IPTV
VoD
11
BandwidthWhere its Needed, When its Needed
Video Head-end Office
Video Hub Office
VOIP
Video/Hub Serving Office
IP Video
Data
Policy Manager
Internet Port

• Subscriber Benefits
• Full access to all available bandwidth
• QoS for all services
• Provider Benefits
• Eliminates need to statically partition
  bandwidth per service
• Minimizes planning and provisioning associated
  with rollout of IPTV

IPTV
VoIP
12
Alternative Architectures Fail Because..

• Multiple Service Delivery points prevents
  bandwidth reallocation between services
• Using a VLAN/VC per service prevents resource
  sharing
• Complex/Static provisioning on
  a per-service basis Big
  OPEX
• What happens when there is a
  shift to HDTV?
  
• Migration to interactivity?

High-speed Internet
Broadcast video
Video On Demand
Internet Port
IPTV
A Multi-edge network is
actually separate overlays New Service New
Overlay
VoD
13
Things to watch out for

• The multi-edge network architecture
• Increases OPEX
• Prevents the migration to interactive services
• VPLS rings in the access network
• Efficient at losing w/ VoD/Unicast
• Distributing the intelligence to close to the
  edge
• Increases OPEX
• The need for an aggregation layer???
• Do away with it as much as possible
• Dont down play the importance of PPP (versus
  DHCP)
• Security for subscribers and from subscribers
• High Speed Internet should not be down-played
• This is where the IPTV customers will come from

14
Summary IPTV Design Philosophy

• IPTV content comes from three sources
• Design the infrastructure to provide IPTV QoE,
  independent of sourceavoid costly overlay
  /parallel delivery networks
• Broadcast TV is one element of Triple Play
  service
• Build an intelligent network to handle all
  traffic types v/v/d
• Deliver high capacity, standards based
  infrastructure
• Today's HSI consumer is tomorrows IPTV/Triple
  Play consumer
• Triple Play versus Tricky Play
• How you design your network will dictate the
  services offered and the migration to
  interactivity and could cost big in the
  long run

15
Thank you !