The Saad Team

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The Saad Team Coldwell Banker Residential Real
Estate 4851 Tamiami Trail N, Suite 100, Naples,
FL 34103 239-919-5270 Office, 239-595-8500
Direct 800-562-0233 Toll Free, 239-262-3948
Fax www.TheSaadTeam.com Fahada Saad,
P.A. Previews Property Specialist EXPERIENCEPROVE
N RESULTS Fahada is head of The Saad Team at
Coldwell Banker in Naples and has been selling
real estate for 8 years. In 2006 and 2007, Fahada
and her team helped more people buy or sell real
estate in Naples than any other agent and The
Saad Team has consistently been among the top
teams for several years nationwide.
Fahada_at_TheSaadTeam.com Yasmin Saad Avola,
P.A. Previews Property Specialist Yasmin has been
a member of The Saad Team her entire life and has
been selling real estate in Naples for the last
five years. Her degree in Communications and
years spent as a top notch athlete have well
prepared her for her chosen career. Customers
"love her zeal and professionalism. Yasmin_at_TheSaa
dTeam.com Roger Saad Licensed Agent Rogers
background in corporate law and finance
strengthens the teams ability to price property,
efficiently complete transactions, and work with
investors. Roger_at_TheSaadTeam.comGita
Adib Licensed Agent, CAM Gita has over 15 years
of experience in real estate and has a bachelors
degree in Marketing and Business from The
University of Wisconsin. Her business is based on
superior customer service and referrals.
GitaAdib_at_yahoo.com Dianna Betancourt Licensed
Agent / Project Manager Over 4 years with The
Saad Team 12 years customer service experience
Buyers Agent Dianna_at_TheSaadTeam.com Julie
Dupuis Listing Manager / Licensed Agent Over 1
year with The Saad Team 9 years of real estate
experience Licensed Agent ListingManager2_at_TheSaa
dTeam.com Maia Jerin Listing Manager / Licensed
Agent Maia recently joined The Saad Team 10
years of marketing experience 3 years as a
Licensed Agent ListingManager_at_TheSaadTeam.com Tes
a Luciano Closing Coordinator Over 1 year with
The Saad Team 10 years of closing experience
ClosingCoordinator_at_TheSaadTeam.com
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What People are Saying Excellence in Service
Your Real Estate Agent for Life

The Saad Team is a special group, we think!  The
office staff works together as no other that we
have experienced, this means a lot to the
"seller". Fahada Saad is quite a fine business
woman and is very successful in Naples and we can
only give her high marks.  The time she and her
staff spend personalizing each listing is
amazing.  It certainly pays off in each and every
listing, for them and for the seller.  We thank
them for their dedication and professionalism!
In the future, I would certainly list with The
Saad Team again! Bettie and Jim Hall-Contact
[phone]   Thank you so much for
everything. You were really great in getting
answers to all of our questions and requests. I
think the whole transaction went by smoothly.
Youre terrific!Judi John Simms Contact
[phone]Thank you for the most
professional real estate service I have ever
received. Rick Scully Contact (410)
321-1775"Fahada and The Saad Team performed
admirably.  As a buyer, I couldn't be more
pleased with the result we achieved.  The two
words that jump to mind are persistence and
professionalism.  'Results' is the name of the
game."Jerry Myers-Contact [phone] You
carried out your get it done attitude Gary
Kathy Bigham Contact [phone]Best all
around realtor Ive ever worked with.Jeff and
Jennifer Bluestein-Contact [phone] It has
been a great pleasure working with Yasmin and The
Saad Team.  Divco has been building homes in the
Naples/Ft Myers area for over 25 years.  We have
dealt with numerous real estate agents during
this time.  I found The Saad Team to rank with
the best.  During the time of the listing (which
was very short) I was provided with complete
information on what was occurring with the
property. This information kept me up to date on
how the showings, the photography, and MLS
entrys were being handled.  Everything from the
market analysis, to the suggestions made about
the property, up to the closing was handled very
well.  I would recommend The Saad Team to others
looking to sell their properties. Steve
Kauffman, President of Divco-Elegant
Homes-Contact [phone]
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• Plan of Action
• I am committed to offering the highest standards
  of professional service to all my customers. To
  assure you that your property is marketed to its
  fullest potential and to obtain the highest
  possible market value, the following will be
  completed.
• My Objectives Are the Following
• To assist in getting as many qualified buyers as
  possible into your home until it is sold.
• To communicate to you weekly the results of our
  activities.
• To assist you in negotiating the highest dollar
  value between you and the buyer.
• The Following Are the Steps I Take to Get a Home
  Sold the "Pro-Active Approach"
• Submit your home to our local Multiple Listing
  Service.
• Price your home competitively to open the
  market vs. narrowing the market.
• Promote your home at the company sales meeting.
• Develop a list of features of your home for the
  Brokers to use with their potential buyers.
• Email a Just Listed Flyer to all agents in NABOR,
  the Naples Area Board of Realtors, and all
  Previews international agents.
• Suggest advise as to any changes you may want
  to make in your property to make it more
  saleable.
• Constantly update you as to any changes in the
  marketplace.
• Prospect 3 hours per day and talk to a minimum of
  25 people per day looking for potential buyers.
• Contact over the next seven days my buyer
  leads, sphere of influence and past clients for
  their referrals and prospective buyers.

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• Plan of Action Continued
• Add additional exposure through a professional
  sign and lock-box. (Where applicable)
• Photographs and virtual tour posted on all major
  real estate websites
• Realtor.com
• Floridamoves.com
• Coldwellbanker.com
• Coldwellbankerpreviews.com
• FL.Living.net
• IHT.com
• OpenHouse.com
• Google Base
• Trulia.com
• NYTimes.com
• TheSaadTeam.com
• Yahoo! Real Estate Classifieds
• Zillow.com
• Frontdoor.com

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Pricing Strategy
30 of the Market
Fair Market Value
If the asking price of a property increases
beyond fair market value, the pool of potential
buyers decreases dramatically. Pricing it at or
below market value increases the number of
showings and percentage of qualified buyers
viewing your home.
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Naples Monthly MLS Activity Report 2008
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• Sellers Most Frequently Asked Questions
•  
•  
• Q        I have a friend in the business,
  shouldnt I use them?
•  
• A        I can certainly appreciate this, and in
  this market almost everyone does. So ask yourself
  some critical questions
• Do you absolutely have to sell this home or are
  you just looking to do your friend a favor?
• As the seller you need to consider this as a
  business decision and ask yourself which agent
  will I financially benefit from hiring?
• If something goes awry would I want it to impact
  that friendship?
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• Q        Why do some agents claim they can get
  me more money?
•  
• A        Again, several possible answers
• An agent that will list your property overpriced
  assumes they can take the listing now. Then they
  will start beating you up on the price week after
  week because your property isnt selling.
• Or, they are telling you whatever you want to
  hear just to take your listing because they know
  that by having a listing, potential buyers will
  call them.  Some agents will do this to then
  switch the buyers to other, better priced
  properties where they will get paid a full
  commission.
• Or, they simply arent paying attention to the
  market.
• Now are any of these the type of agent that you
  want working for you?
•  
• Q        How important is it to be familiar or
  comfortable with the company you hire?

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    Q        How long should we think it
over?   A        I can understand that making a
logical decision is important. So during our
appointment tell me what it is specifically that
you would like to think over, because three minds
are better than two, and having an open
discussion is very important to me to help you
achieve the goals you have set for yourself in
selling this home.   Q        Is it important to
have an agent who sells a lot of homes in a
certain area?   A       The most Beneficial
reason to choose an agent like myself is, I have
homes for sale all over the area. Meaning when
you sign the contract, I can expose your property
to potential buyers from all over the area. Now
isnt that the kind of marketing exposure youre
looking for?   Q        What do you do to sell
homes?   A       Thats another valid concern. 
Are you aware that there are two kinds of Real
Estate Agents working today? There are Active and
Passive agents out there. I am an active agent,
meaning when you sign the contract, I will spend
my time actively marketing your home to the
public and the other active agents in town. You
want an agent that will work actively and
aggressively to get your home sold, right?  What
specific questions do you have after reviewing my
plan of action?    Q        Will you cut your
commission, other agents said they
would?   A       This is a great question and
can I tell you why this makes me nervous. There
are a lot of desperate agents out there, and if
an agent doesnt have the courage to stand up to
you regarding their own worth, how strong could
they possibly be, defending you, and the price we
set on your home. Im going to show you upfront,
how tough I'm going to be on your price, by being
tough on my commission.     Q        Can we
list for 60/90 days?   A        Six months is
our company policy. In todays market with homes
sitting longer and longer it is imperative we
price the home aggressively upfront and react
quickly if it doesnt sell within 30 days. If we
can agree to price aggressively upfront, and then
adjust our shelf position, as necessary, if the
market does not see our value.     I hope your
questions have been answered in advance and I
look forward to getting your home on the market
and quickly getting it sold for top dollar! 
Lets get started now!