Marketing

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Marketing Communications

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Deborah J. Danuser, M.A.

• Marketing Communications Specialist, National
  AgrAbility Project, Easter Seals
• MA, BA, and BS from the University of North
  Dakota
• Raised on a centennial grain and cattle farm in
  southeastern North Dakota
• Member of National AgriMarketing Association
  (NAMA) and Public Relations Society of America
  (PRSA)

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Responsibilities

• AgNEWS
• AgrAbility Quarterly
• Media Relations and Tracking
• Produce Promotional Materials
• Operate the DC 800-number
• and

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Responsibilities

• Support State Regional AgrAbility Projects
  (SRAPs)

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PR Tools

• Media Lists, Vocus PR service
• Pitching
• Letters to the Editor, OpEds, Editorials
• Press Releases, Media Advisories, Press Kits,
  Photos
• E-news Alerts

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Promotional Materials

• Fact Sheets
• Trifold / Small Brochure
• Info Kit / Large Brochure
• Folders
• Videos Available on VHS and DVD
• 6 min. version
• 15 min. version with Spanish audio

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Promotional Materials

• Public Service Announcements (PSA) Available
  online and on CD
• Table Display
• Tools Display
• Banner

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Your Involvement

• Share your success Submit items for AgNEWS
• Recent activities and success
• Copies/links of articles
• Create a story file
• Utilize materials available
• Most available on the Extranet
• Just ask!

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Deborah J. Danuser800-914-4424ddanuser_at_eastersea
ls.com
The AgrAbility Project is administered by the
USDA Cooperative State Research, Education, and
Extension Service. Funding for this presentation
was provided under project number
2004-41590-01880.