KPWT

1
KPWT San Antonio
KPWT is now FM Talk 106.7 -- debuted May 30, 2009

• On May 30, 2009, FM Talk 106.7 was born,
  targeting News/Talk listeners 25-54 as San
  Antonios only FM Talk Radio Station with top
  national talent on crystal clear reception on the
  FM dial. This change took place with just a few
  weeks left of the Sp09 Arbitron.
• FORMAT DESCRIPTION FM Talk 106.7 will be San
  Antonios next generation of Talk Radio with
  nationally recognized personalities like Hall of
  Fame nominee Neal Boortz, Mancow, Dr. Laura
  Schlessinger, Michael Savage and award winning
  consumer activist Clark Howard. These are
  tested, proven personalities with solid 25-54
  demographic appeal and proven ratings results.
  These personalities reach the educated, affluent
  consumer with enormous loyalty.
• MARKETING FM Talk 106.7 will be backed up with
  a significant marketing effort which will include
  TV, Billboards, business publications,
  telemarketing and web marketing.
• ARE SAN ANTONIO LISTENERS READY FOR THIS CHANGE?
• Yes they are! Three out of four San Antonio FM
  listeners never listen to an AM Radio station!
• 85 never listen to KTSA or WOAI (12 cume)
• FM Talkers outperform AM competitors in almost
  every market where they exist. In fact, most
  major market FM talk stations rank in the top 5
  in their respective markets.
• FM Talk 106.7s crystal clear signal can be heard
  in home, office or car with no interference. In
  fact, it is one of the strongest FM signals in
  the market.
• HOW QUICKLY DID SAN ANTONIO ACCEPT THIS NEW FM
  TALK 106.7?
• The Spring rating book only measured 3 weeks of
  the new format. But it was an impressive three
  weeks!
• KPWTs Men 25-54 time-spent-listening TRIPLED in
  the last 3 weeks of the survey
• KPWT was the 1 station in the market with MEN
  25-54 in the last three weeks of the survey
  in time-spent-listening.More marketing will mean
  more cume but weve already proven that those
  who did tune in liked what they heard!

Men 25-54 Sp09 weeks 10,11,12 (after KPWT format
change) Time-spent-listening M-S, 6A-12M
KPWT was 1 in its first 3 weeks!
Arbitron Maximizer, weeks 10-12.