The Basics

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www.euro26.org / www.eyca.org
Supported by

• The Basics
• 4,300,000 cardholders
• 40 countries
• 61 card organisations
• 100,000 discounts
• 25 cardholder magazines
• 33 websites

• The Aims
• Youth Mobility
• Youth Information
• Youth Participation

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The Basics

• the European discount card for all young people
  under 26
• issued and welcomed in 40 countries
• used by 4,3 million card holders
• 100,000 discounts and benefits on
• culture, travel, goods and services

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EUROlt26 aims

• Youth Mobility- enabling young people to explore
  their world, engage with other cultures, broaden
  their horizons
• Youth Information- quality youth information
  leading to better informed life choices
• Youth Participation- encouraging young people to
  play an active part as citizens of Europe

4
Making it reality

• Youth Mobility- 100,000 discounts and benefits
  across 40 countries in Europe
• - culture, travel, hospitality, goods, services
• Youth Information- 33 websites, 25 magazines,
  electronic newsletters, SMS, hotlines.
• Youth Participation- pan-European projects,
  national projects and events

all made possible through one EUROlt26 logo
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EUROlt26 History

• 70s first national youth cards
• 1985 support European Youth Ministers
• 1987 Lisbon Protocol on Reciprocity
• 1990 first European card design
• 1991 Partial Agreement Council of Europe
• 1993 start European Youth Card Association
• 1995 support European Commission

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EUROlt26 Youth Cards in Europe - 1991
11 countries
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EUROlt26 Youth Cards in Europe 2006
40 countries
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Its contagious

• Growth of EUROlt26 card holders 1991-2006
• 1991 1.000.000
• 1996 1.900.000
• 2003 3.700.000
• 2006 4.300.000

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Why are the youth cards so popular?

• Inexpensive 3-16.50 per year
• Young persons own personal card
• Free information delivered directly to the young
  person
• Many discounts in home country
• 100,000 European discounts!
• Support from educational institutions and
  national governments
• Sponsorship from commercial organisations

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Much more than a piece of plastic

• Information magazines, guides, newsletters,
  websites, searchable databases, SMS
• Services insurance, help-lines, banking
• Youth mobility, youth information, youth
  participation
• all on a not-for-profit basis
• a modern tool to reach and empower young people

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Business Partners (various countries)
Partner Cards (co-brands)

• Banks
• Insurance Companies
• Railway Cards
• Youth Hostel Associations
• Local Authorities
• Universities

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Business Partners (various countries)
Discount Partners

• McDonalds
• Pizza Hut
• Kodak
• Generali
• Europcar
• Hostelworld.com

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International Partners Relations

• Council of Europe
• European Commission
• ERYICA - youth information network
• Eurodesk - network
• European Youth Forum
• ISTC (issuer of ISIC-card)

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Partial Agreement on the Youth Cardin the
framework of the Council of Europe

• Aim promoting youth mobility through youth cards

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18 Member States have joined so far

• Andorra Luxembourg
• Austria Malta
• Croatia Montenegro
• Cyprus The Netherlands
• Finland Portugal
• France San Marino
• Hungary Serbia
• Ireland Spain
• Italy Switzerland

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Programme of Partial Agreement

• EYCAdemy (training of youth researchers)
• Matchmaker Programme
• Exchange young EUROlt26 staff
• Support visits to new countries
• Regional Development support
• Communications Group

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Programme of Partial Agreement

• Editors co-operation (Intranet database of
  articles photos)
• Winter Discounts (online database of ski and
  snow deals)
• EUROlt26 Window Stickers
• EURplace26 (Youth correspondents and
  photographers)
• European Youth Portal (co-operation with
  Eurodesk and ERYICA)

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Programme of Partial Agreement

• Supporting the Council of Europe All Different,
  All Equal Campaign)
• Campaign logo on homepage of www.euro26.org
• Campaign logo on web sales card
• Campaign logo on all common print materials
  2006
• Photo Competition reflecting diversity autumn
  2006

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European Voluntary Service

• Agreement with the European Commission since 1999
• All Volunteers on the European Voluntary Service
  receive a EUROlt26 Youth Card
• Partnership agreement between
• - EYCA
• - European Commission Directorate General
• of Education and Culture
• - AXA Benefits insurance company

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Outside Europe

• Chile
• Latinlt26 card in partnership with Emprende Joven
  (Chilean youth organisation)
• Launched December 2005
• Brazil
• EUROlt26 / IYTC Jovem Card launched May 2006
• Partnership with Student Travel Bureau (STB)
  Brazil
• www.jovemcard.com.br

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Outside Europe

• Only available to young people outside EYCA
  Europe
• Issued by the EYCA Office in Budapest, Hungary
• Personalised / sent from EUROlt26 in Poland
• Valid in 40 countries across Europe
• Costs only 14 EUR (incl. post and packaging to
  anywhere in the world)
• http//card.euro26.org

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Youth Participation - Projects

• EYCAdemy
• qualitative youth research training programme
• transnational youth research reports
• Europe for a Change II
• Pan-European youth campaign
• reached 35 million contacts in 9 months
• EURplace26
• Panel of youth journalists youth photographers

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A fresh face in 2006
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A fresh face in 2006

• New EUROlt26 countries
• New international relationships
• New international youth projects
• New increased web presence online

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EYCA-website www.euro26.org
Relaunchedspring 2006!

• Relaunched autumn 2005!

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EYCA Structure

• Association member-countries in control
• Members mix of structures
• government bodies
• private / charitable foundations
• existing youth organisations
• European Office in Budapest
• 5 full-time staff servicing card organisations
• 11 part-time board members across Europe

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EYCA Board 2006

• Back row, left to right Mark Sollberger (CH)
  Jarkko Lehikoinen (FI) Graeme Robertson (SCOT)
  Mugurel Stan (RO) Marcel Hagmann (EYCA Director)
  Krzysztof Lisek (PL) Ingrid Ligtvoet (BE) Ivelina
  Peeva (BG) Concha Fernandez (observer) Ainhoa
  Lopez de Goicoechea Urzainqui (observer). Front
  row, left to right Janez Plevnik (SI) Angela
  Dato (IT) Andree Debra (LU)
• EYCA President, Wolfgang Schick (AT) Pilar
  Bonilla (ES).

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EYCA Office Staff
Marcel Hagmann Director
Judit Agg Administrator / EYCAdemy Co-ordinator

• Fíona Ní Chinnéide
• PR Communications

Julia Szendrei Accounts
Balázs Tornai Office Manager
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EUROlt26 in brief

• 1 single European card with the EUROlt26 logo
  issued by...
• 60 national and regional youth card organisations
  in...
• 40 countries, to over...
• 4,300,000 cardholders aged under 26 years,
  offering...
• 100,000 discounts and special offers which are
  promoted in...
• 25 youth card Magazines, with over...
• 2,900,000 readers, all of whom can be consulted
  through...
• 1 EYCA website www.euro26.org

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European Youth Cards
Thank you for watching
Füge utca 6. mf. 4 1022 Budapest Hungary tel
36.1.336.06.22 fax [phone] e-mail
pr-communication_at_eyca.org web www.eyca.org