First Reaction Survey

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First Reaction Survey

• June 2014
• 1.877.973.8439

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Introduction

• We have all purchased an item or paid for a
  service based on the recommendation of a friend,
  review, or word-of-mouth. For businesses,
  reputation is a very integral element toward the
  success of a product, service, or brand. Without
  a good reputation no one would purchase their
  products or services, and slowly but surely that
  business will suffer to the point of failure.
• In the internet age reputation has grown
  increasingly important. With sites like Yelp!,
  Facebook, et cetera, reviews can be posted by
  anyonefor better or worse. Online reviews are
  now the first place that the average consumer
  looks in order to decide on where they will spend
  their hard earned cash. As ubiquitous as the
  internet is, it would be haphazard and neglectful
  for any business to ignore their online
  reputation.
• The purpose of this presentation is to quickly
  share some information that weve collected on
  the online reviewing habits of the general public
  and how they can affect businesses.
• Lets see what we can learn from this

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Good Experiences With the General Customer
What is your FIRST choice, when you have a GOOD
experience with a business or service (such as a
plumber, doctor, lawyer, etc.)
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Bad Experiences with The General Customer

• What is your FIRST choice, when you have a BAD
  experience with a business or service (such as a
  plumber, doctor, lawyer, etc.)?

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Good Experiences with Subpopulations
What is your FIRST choice, when you have a GOOD
experience with a business or service (such as a
plumber, doctor, lawyer, etc.)
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Bad Experiences with Subpopulations
What is your FIRST choice when you have a bad
experience with a business or service (such as a
plumber, doctor, lawyer, etc.)?
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Observations Conclusions

• The desire to give feedback for negative
  experiences is 17 higher than for positive
  experiences
• Customers prefer to provide feedback privately
  by a factor of 3 times more than writing a
  review on Yelp or Google
• 18-34 year olds are twice as likely to write a
  review on Yelp or Google than older generations

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Contact Us
ReviewInc is a leading provider of Reviews
Management Services. ReviewInc's growing customer
list includes major international chains, brand
auto dealers, dental, medical, travel, leisure,
property management, retail stores, restaurants,
legal services, country clubs and more. ReviewInc
is also committed to educating business owners on
the power and importance of reviews. Info_at_ReviewIn
c.comSupport_at_ReviewInc.comUSA 877-9REVIEW / 8
77-973-8439World 1-818-660-1435
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Image Attribution

• All images derived from ReviewInc.