The Key to Personalisation

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The Key To Personalisation
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The Key To Personalisation

• With customer attention becoming an increasingly
  scare commodity, marketing success depends on
  delivering relevant, timely and PERSONALISED
  marketing

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Facts
59 of online shoppers believe it's easier to
find more interesting products on personalized
sites.
56 of online shoppers are more likely to return
to a site that recommends products.
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Facts
77 of online shoppers would trust business more
if they explained how they use personl data.
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What business think

• 2/3 companies agree website personalization
  improves customers experience and the success of
  their overall business.
• 94 of companies agree online personalization is
  critical to business performance
• In-house marketers who personalise their web
  experience see on average a 19 uplift

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Ways to add personalisation to E-commerce
Collect data about what customers are interested
in on sign-up. Use this to provide relevant
offers and info. Target customers interests
based on what they have looked at / bought in the
past.
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Ways to add personalisation to E-commerce
Target customer's devices i.e. if they visit the
site on a tablet optimised ads, emails etc. It
is not just about acquisition, but retention of
customers. Build on existing relationships as
well as new ones.
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Ways to add personalisation to E-commerce
Integrate online with offline marketing. For
example send a direct mail flyer to someone who
has bought a product online. CTAs that target
the user result in a 42 higher
view-to-submission rate than calls-to-action that
were the same for all visitors
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Visit For More Information
www.cloud-iq.co.uk