How effective is Outdoor Advertising

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How effective is Outdoor Advertising?

• With the combination of these traditional and
  non-traditional media, outdoor offers a variety
  of media choices that is beneficial in the
  long-run. Most people spend 70 of their time
  out of home. It is the most cost-effective media
  formats. It is one of the most memorable media.
  This type of advertising can also help to
  reinforce other forms. As an example, billboards
  may help to build name recognition for a
  business, so that when a circular for that
  company arrives in the mail, consumers are more
  apt to actually read through the printed matter.
  Many companies choose to include outdoor
  advertising as an important part of their overall
  public relations campaign, simply because it
  helps to improve the measurable results from
  other forms of advertising.

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