White Hat SEO Techniques

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White Hat SEO Techniques
In this brave new world of content and
post Google algorithm changes such as Panda,
Penguin and Hummingbird, white hat SEO is the
only way to go if you want your site to get ahead
and become a useful part of the internet. 
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What is White Hat SEO?
In simple terms, its using various techniques
that ensure that your site performs well in
the SERPs  without resorting to what essentially
many people now refer to as cheating.
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White Hat SEO Techniques

• White hat, on the other hand, uses organic
  techniques and demands quality in a site in order
  to ensure it performs well for search.
• Written content
• Images and video
• Meta information
• Site architecture
• Site performance

www.toucan.ae
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A Note On Keywords

• Keywords still hold value but must be used
  correctly. Many SEO professionals dont bother
  putting keywords in the "Meta Keyword" section of
  the website since Google doesnt consider them
  anymore.

• Your keyword research should be based around
  your website's content (text, images and video)
  products.

www.toucan.ae
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Giving Value To Your Audience
The best possible way you can perform well in the
search results is by giving value to your
audience and building online authority in your
niche
www.toucan.ae
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Giving Value To Your Audience
Get you Basic Right

• Build easy to navigate, responsive website
• Put together great quality, informative content
  to your website

• Optimize your website to make it search engine
  friendly by
• adding unique title tags to each page of your
  site
• adding unique meta description to each page of
  your site
• adding descriptive alt tags to every image on
  your website
• adding header tags
• adding correct robots.txt file to your website
• adding correct sitemap to your website

www.toucan.ae
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Contact Us
Trinidad Tobago
Dubai
Jamaica
Damac Executive Heights, TECOM,Office 801, 8th
FloorP.O. Box 112888, Dubai,U.A.E.Tel 971 4
435 5959www.toucan.ae
Suite 16, Shoppes of Maraval 3A Saddle Road,
Maraval Trinidad Tobago Tel [phone]
5453www.webfx.co.tt
Suite 20234 Annette CrescentKingstonJamaicaTel
1 876 925 3624
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