Google Tag Manager Fundamentals Question And Answer (June 23 and July 24, 2015)

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Google Tag Manager Fundamentals Question And
Answer (June 23 and July
24, 2015)
By- Mahendra Patel
https//www.linkedin.com/in/mahendrapateldigitalma
rketing https//twitter.com/DigitalMediaMkt
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Assessment 1
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Assessment 1

1. How can Google Tag Manager help you manage your website?
(select all that apply)
Simplify and speed up tag deployment
Specify when tags should fire
Manage different versions of tags
Increase website performance
Increase audience reach
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2. Google Tag Manager can only be used with Google tags
TRUE
FALSE

3. When creating a tag implementation plan, what are the recommended guidelines?
(select all that apply)
Determine which existing tags can be moved into Tag Manager
Decide what static and dynamic values youll want to pass from your website
Determine which events (or actions) youll use as triggers
Choose which tags can get you the data you need
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4. If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?
AdWords Conversion Tracking tag
AdWords Remarketing tag
Google Analytics Pageview tag
DoubleClick Floodlight counter tag

5. What is stored in a Tag Manager container?
A grouping of all of your Tag Manager accounts.
A collection of variables defined in Tag Manager.
A Javascript object that holds data passed from your website
A collection of website tags and triggers

6. What is a container snippet in Tag Manager?
JavaScript code placed on each page of your website
A Javascript object that holds data passed from your website
A collection of website tags and triggers
Analytics tracking code
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7. A Tag Manager account allows you to do which of the following?
(select all that apply)
Manage tags for one or more websites
Access your Google Analytics account
Connect multiple Tag Manager accounts to single Google account
Control access permissions to a Tag Manager account

8. What is a trigger in Tag Manager?
A trigger determines which events fire on your website
A trigger instantiates the Data Layer
A trigger fires tags in response to website events
A trigger publishes tags to your website

9. What are the three parts of a trigger in Tag Manager?
Variables, operators, and values
Operators, tags, and variables
Variables, operators, and the Data Layer
Tags, values, and the push method
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10. How do you enable a built-in variable in Tag Manager?
Publish the built-in variable in the Publish Now area
Create a user-defined variable in the Variable configuration tab
Check the built-in variable in the Variable configuration tab
Uncheck the built-in variable in the Variable configuration tab
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Assessment 2
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1. When first logging into Google Tag Manager what will you need to set up?
The Data Layer
A Tag Manager account
Cross-domain tracking
A Google Analytics account

2. Where should you place the container code on your website for best results?
Before the opening ltbodygt tag on every page of your website.
After the opening ltbodygt tag on every page of your website
Before the closing lt/bodygt tag on every page of your website
After the closing lt/bodygt tag on every page of your website

3. Where can you find your container code in Tag Manager?
(select all that apply)
After you first create an account and container
Under the Accounts section by clicking into the container
Under Admin by selecting your container and clicking Install Google Tag Manager
Under the Versions section by clicking into the tag
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4. What is the suggested naming convention when creating tags?
Website name - tag type - variable used
Agency name - website name - date
Date - tag location - creator
Tag type - website name - tag location

5. To set up a reusable Google Analytics property ID variable, you should use what kind of variable?
User-defined Constant variable
User-defined Data Layer variable
Built-in Event variable
Built-in Click Classes variable

6. What are some of the benefits of using the Data Layer in Tag Manager?
(select all that apply)
Avoid fragile dependencies on web page source code
Pass data into third-party applications
Use the data to fire triggers
Add an additional layer of security to data
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7. Where in your website code should you place the Data Layer object?
Before the container snippet
After the container snippet
Inside the container snippet
At the bottom of your HTML

8. How are variables declared in the Data Layer?
As Javascript cookies
As variable types
As containers
As key-value pairs
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9. What are two ways to populate information to the Data Layer?
(select all that apply)
Use code to pre-populate values in the Data Layer when a web page loads
Use Google AdWords to push information to the Data Layer
Use Google Analytics to push information to the Data Layer
Use a Javascript method to push values from your web page into the Data Layer

10. Data Layer variables persist across pages automatically
TRUE
FALSE
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Assessment 3
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1. To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?
(select all that apply)
Google Analytics Enhanced Ecommerce
The Data Layer
A Data Layer variable
A Google Analytics tag with a Custom Dimension

2. The Data Layer push method allows you to do what?
Push data from Google Analytics to your website
Push data from your website into the Data Layer
Push data from AdWords to the Data Layer
Push data from one Tag Manager account to another

3. To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?
(select all that apply)
Google Analytics Enhanced Ecommerce
The Data Layer
A Data Layer variable
A Google Analytics tag with a Custom Metric
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4. To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?
The Tag Manager account ID
The Analytics property ID
A Javascript push method
The Custom Dimension index number

5. To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?
The Tag Manager account ID
The Analytics property ID
A Javascript push method
The Custom Metric index number

6. If you want to track Submit button clicks using an event trigger, what event type should you choose?
Click
Form
Page View
History Change
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7. In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?
Clicking a Submit button
Clicking the Play button for a video
Making a menu selection
Closing a webpage

8. If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?
Page Path variable
URL variable
Click Classes variable
DOM element
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9. If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?
Url Port
Url Query
Url Fragment
Url Path

10. If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?
Built-in Event variable
Built-in Element variable
Built-in Click Classes variable
Built-in Click Target variable
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Assessment 4
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1. In order to create an AdWords Conversion tracking tag in Tag Manager, you must first get what from your AdWords account?
(select all that apply)
AdWords Account number
Conversion Label
Conversion ID
Conversion Property

2. If you wanted to dynamically capture the values of conversions associated with your AdWords tag, what would you put in the Conversion Value field?
A built-in Referrer variable that records conversion URLs
A user-defined variable that records conversion amount
The median amount users spend according to Analytics
The projected amount users will spend according to Analytics
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3. What two pieces of information does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?
(select all that apply)
Hit and session attributes collected via the Data Layer
Products the user has 1d in Google Plus
User information from the Analytics cookie
Hit and session attributes collected from AdWords

4. To set up Dynamic Remarketing, you must do which of these things?
(select all that apply)
Link your AdWords and Google Analytics accounts
Enable Analytics advertising features
Set up Data Layer variables in Tag Manager
Create Custom Dimensions in Google Analytics
Create Custom Metrics in Google Analytics
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5. What business information does AdWords use to generate dynamic ads based on a users past interactions with products and services on a website?
Browser cookies
Javascript methods
Dynamic attributes
User profiles

6. Where can you find a complete list of business vertical-attribute information for Google Analytics?
The Google Analytics Help Center
The Google Analytics Admin area
The Tag Manager Admin area
The AdWords Admin area
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7. For Dynamic Remarketing, what will you need to set up in Analytics to collect information from the Data Layer and send it to AdWords?
Custom Metrics
Custom Dimensions
Enhanced Ecommerce
Event tracking

8. For Dynamic Remarketing, what kind of variable will you need to set up in Tag Manager to collect information in the Data Layer?
Constant variable
Data Layer variable
AdWords variable
Event variable
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9. For Dynamic Remarketing, if you wish to communicate information from the Data Layer to AdWords when a user adds a product to their shopping cart without refreshing the page, what kind of Analytics track type would you use?
Pageview
Event
Transaction
Social

10. For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?
Page URL
Referrer
Click Classes
Page Hostname
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Exam link- https//analyticsacademy.
withgoogle.com/course05/course
All The Best