Title: SEO – Search Engine Optimization
1SEO Search Engine Optimization
2Search Engine Optimization is basically
optimizing the content of your website and
providing relevant and useful information that
aims to increase search engine exposure or
visibility. With proper SEO, website visitors
will read your content, share with friends, link
to it and possibly revisit your website several
more times.
3The fundamental principle in starting a business
online is getting your website designed in such a
way that there will be many visitors viewing your
site, which is the reason of engaging SEO
strategies. Dont you think its a waste of time
taking all the effort to come up with a website
and then have no one view it? The first thing to
consider when getting
4a website is how to achieve search engine
optimization (SEO) in order to rank your website
highly on search engines. A lot of people think
that once the website is hosted it will
automatically get more viewers but that is not
so. This is where SEO or Search Engine
Optimization comes in. SEO strategizes ways
5to improve visibility by the search
engines.There are a number of ways to do good
SEO and that includes keyword embedding, use of
Meta tags in content, link building, forum
posting, blog commenting, social bookmarking and
press release to name just a few.
6Keyword embedding is using correct keywords
extensively within your website so the search
engines can access them. However, to make sure
that your website is not overpopulated with
keywords, remember that the percentage of
keywords should not exceed or be less than
2.Another SEO task is to implement the use of
meta tags.
7Meta tags are HTML components that are placed in
form of tags in the HTML document. These can be
used in informing the search engine of the set of
characters to use and also in controlling in a
small percentage how the search engines define or
understand your website pages. You should also
keep in mind that
8every page must have a unique title that captures
the content of the page and every page should
have the right keywords as was previously
discussed. Just another thing to keep in mind for
effective SEO is to make the URL of your website
contain the keyword used in the page.With that
discussed, you can now improve on your SEO and
achieve high ranking in search engines.
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