UOP MGT 567 Week 5 Learning Team Assignment Corporate Social Responsibility Presentation

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UOP MGT 567 Week 5 Learning Team Assignment
Corporate Social Responsibility Presentation

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• Imagine that ABC Company, a medium-sized
  business-to-business manufacturing company in the
  United States, has hired your team as consultants
  to help the company develop and implement social
  initiatives.Your team has decided that the best
  starting point will be to benchmark practices
  employed by well-known publicly held
  organizations and use that information to help
  ABC company articulate its position regarding
  corporate social responsibility and ensure its
  marketing and environmental approaches are
  consistent with that position.Select and research
  a well-known publicly held manufacturing
  organization. Some examples include the
  followingProcter and GambleJohnson and
  JohnsonColgate-PalmolivePepsiCoCoca-ColaIdentify
  the following for the selected organizationThe
  corporate social responsibility (CSR) valuesThe
  CSR model (economic, philanthropic, social web,
  integrative) most closely associated with the
  values The benefits and drawbacks of the
  organizations CSR initiativesMarketing values
  and examples of ethical and unethical means the
  company could use to influence people through
  advertisingincluding ethical and unethical

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• target marketsProduct safety guidelines employed
  by the companyMarketing methods that promote
  sustainabilityEnvironmental values and whether
  they are in the market, regulatory, or
  sustainability categoryMethods used by the
  company to protect the environmentincluding
  green initiatives, guidelines for green products,
  and animal treatment guidelinesDetermine which of
  the four primary models of CSR would be most
  applicable and beneficial to ABC Company and
  explain the reasons behind the selection.Write a
  CSR statement for ABC Company based on the model
  selected. Provide examples from the teams
  research to support your approach.Recommend
  marketing and environmental sustainability values
  ABC Company should adopt that will align with its
  CSR policy. Provide examples from the teams
  research to support your approach.Compile the
  information and your teams recommendations into
  a Microsoft PowerPoint presentation to be
  delivered to ABC Companys leadership team.
  Justify your recommendations with examples from
  the teams research.Include the following in your
  presentation15 to 20 slidesDetailed speaker
  notes with supporting informationAt least four
  reference citationsFormat your presentation
  consistent with APA guidelines.