marketing

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SWOT ANALYSIS.
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Exploring Corporate Strategy
GROUP MEMBERS-
Jugal Thakkar 45. Pooja Mishra
7. Bhavesh Sawaliya 51. Nisha Thapa
46. Amol Nilakh 54. Priya Singh
52.
College SIES, Nerul Class SY BMS
(B) Subject-Strategic Mgt.
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What it pays to be a business SWOT ?

• If you think your business could be doing
  better, why not try a SWOT analysis?
• SWOT stands for Strengths, Weakness,
  Opportunities and Threats
• By putting your firm under the magnifying glass
  in such a fashion you may find the
• way to grow your company
• or increase your earnings.

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• Introduction To Swot analysis
• SWOT analysis is a strategic planning method
  used to evaluate the Strengths, Weaknesses,
  Opportunities, and Threats involved in a
  business.
• It involves specifying the objective of the
  business and identifying the internal and
  external factors that are favorable and
  unfavorable to achieve that objective.
• Technique is credited to Albert Humphrey,

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SWOT Defined
Positive Negative
Internal External
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What is SWOT Analysis ?
gtIt is a non-financial planning tool. gtIt links
the analysis in terms of advantages and
disadvantages and the internal and external
business environment (in a matrix format). gtThe
Strengths and Weaknesses are defined by measures
such as market share, loyal customers, level of
customer satisfaction and product quality.
gtOpportunities are new potential areas for
business in the future, such as new markets, or
new conditions in existing markets. gtThreats
describe how the competition, new technology, or
other factors in the business environment may
affect the business's development. 
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gt SWOT Analysis is a powerful technique for
understanding your Strengths and Weaknesses, and
for looking at the Opportunities and Threats you
face.gt For a business to Expand, Diversify and
Sustain in the market SWOT analysis is must.
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Matching and converting

• Another way of utilizing SWOT is matching and
  converting.
• Matching is used to find competitive advantages
  by matching the strengths to opportunities.
• Converting is to apply conversion strategies to
  convert weaknesses or threats into strengths or
  opportunities.
• An example of conversion strategy is to find new
  markets.
• If the threats or weaknesses cannot be converted
  a company should try to minimize or avoid them.

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Using SWOT to analyse the market position of a
small management consultancy with specialism in
HRM.
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Strengths gtWhat advantages does your company
have? gtWhat do you do better than anyone else?
gtWhat unique or lowest-cost resources do you
have access to? gtWhat do people in your market
see as your strengths? gtWhat factors mean that
you "get the sale"?
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Weaknesses What could you improve? What
should you avoid? What are people in your
market likely to see as weaknesses? What
factors lose you sales? Consider this from an
internal and external basis
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Opportunities gtWhere are the good
opportunities facing you? gtWhat are the
interesting trends you are aware of? Useful
opportunities can come from such things as
gtChanges in technology and markets on both a
broad and narrow scale. gtChanges in government
policy related to your field. gtChanges in
social patterns, population profiles, lifestyle
changes. gtLocal events.
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Threats gtWhat obstacles do you face? gtWhat
is your competition doing that you should be
worried about? gtAre the required
specifications for your job, products or
services changing? gtIs changing technology
threatening your position? gtDo you have bad
debt or cash-flow problems? gtCould any of your
weaknesses seriously threaten your business?
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Three stages of a SWOT analysis

1. Identify.
2. Draw conclusions.
3. Translate into strategic action.

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Advantages of SWOT Analysis

• Consolidate strengths
• Minimises Weaknesses
• Helps to Grab Opportunities
• Minimises Threats
• Facilitates Planning
• Facilitates Alternative Choices
• Helps to Innovate
• Ensure Survival Success

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• nirma chemicals ltd.
• Nirma was a basic detergent with no
  color, design or sophistication on the pack the
  product
• Was priced at around 35 of surf.
• Market share grew from 0 in 1976 to about
  60 in 1987 in over a period of ten years
• It has become the largest selling brand
  and the success of nirma is due to affordable
  price, medium quality, distribution reach and
  effective use of media.
• The title 'NIRMA GIRL' going round and
  round on her feet makes a strong impact for the
  brand

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• STRENGTH -
• Strong brand equity.
• Nirma is a rs.17 billion umbrella brand offering
  consumers a brand portfolio of products at
  multiple price points in detergents, soaps
  personal care market.
• Market leadership in detergents and fabric wash.
• Second largest player in toilet soaps.
• Has wide distribution network.
• Its strategy of rural marketing is its
  unbeatable strength.

Nirma - Swot analysis.
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• WEAKNESSES-
• -high interest burden.
• -less presence in premium segment.
• -lacks global tie up
• -and thus finds hard to tap export markets.
• OPPURTUNITIES-
• -exports.
• -acquisitions for strengthening its
  distribution tie-ups.
• -entry into other categories like
  shampoos,toothpastes,and fabric whiteners.
• THREATS-
• -MNCs are approaching indian markets.
• -emergence of small but strong regional
  players.
• -brand name products have greater influence
  over it.
• -nirma has been able to etch a niche for
  itself in the face of intense MNC competition
• NIRMA's achievement is surely something about
  which an indian can be proud of brand that has
  lived up to its catch line BETTER PRODUCTS
  ,BETTER VALUE ,BETTER LIVING...!

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SWOT Analysis On Samsung and Nokia

• Strengths of Samsung
• New product concept to rollout in five months
• Catching the pulse of the consumer, offering good
  designs understanding Emotions
• Heavy investment in technology, product design,
  and human resources
• Focus on innovative products for the high-end
  market

• Strengths of Nokia
• Strength of the corporate brand.
• Complexity improves its Competitive position
• Design, the branding and the technology
• Backwards compatibility - protection from a
  Japanese onslaught
• Lending personality to its products (fashion
  statement)
• Effective advertisement and market communication
• Not only a tool for business but being an item of
  everyday convenience

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• Weaknesses of Nokia.
• Lapse has opened up space for smaller competitors
  
• Potential threat from Microsofts entry into
  mobile telephony
• Ericsson- king of wireless infrastructure
• Design to market takes more time

• Weaknesses of Samsung.
• Not pro actively coming out with newer models
• Lack in product differentiation.
• Different models at different price points
• Focus on mass market instead of niche markets
• Not very user friendly designs.

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• Opportunities of Samsung
• Distinguish its service from competitors.
• Offer product variations
• Demand for cell phones driven by the service
  providers or carriers
• Tie up with service providers
• Lowering the price of a phone by just 20 in many
  countries could increase its affordability by
  43.(As per a study report)

• Opportunities of Nokia
• Highest growth in markets such as China and Latin
  America
• Feature-loaded phones to act as an offset
• Providing value at a reasonable lifetime cost
• Life style marketing and segmentation
• Building a worldwide supplier network
• Preempting competitors in critical markets
• Managing competitive interaction

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• Threats of Samsung
• Motorolas dominance in the U.S, Nokias
  popularity in the European market, controlling
  more than half of the world market
• Aggressive competitors, including Sony, Ericsson,
  and Siemens eating into its share.
• Not keeping track of the new trends in the market
  
• Not an accessory and fashion statement

• Threats of Nokia
• Biggest threat - complacency
• Inflection point - a disruptive technological
  change
• New competitors with different skills and potent
  brands challenge
• 3G will increasing competition between suppliers
• Cheaper midrange models from Motorola and others

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gtThe usefulness of SWOT analysis is not limited
to profit-seeking organizations. gtIt may be used
in any decision-making situation when a desired
end-state (objective) has been defined. Examples
include non-profit organizations, governmental
units, and individuals. Key Points gtSWOT
Analysis is a simple but useful framework for
analyzing your company's Strengths and
Weaknesses, and the Opportunities and Threats you
face. gtThis helps you to focus on your
strengths, minimize threats, and take the
greatest possible advantage of opportunities
available to you.
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gtUsed in a business context, it helps you carve a
sustainable niche in market. gtUsed in a personal
context, it helps you develop your career in a
way that takes best advantage of your talents,
abilities and opportunities. gtWhat makes SWOT
particularly powerful is that, with a little
thought, it can help you uncover opportunities
that you are well placed to exploit. gtAnd by
understanding the weaknesses of your business,
you can manage and eliminate threats that would
otherwise catch you unawares.
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Thank You...