MKT 578 Course Great Wisdom / tutorialrank.com - PowerPoint PPT Presentation

About This Presentation
Title:

MKT 578 Course Great Wisdom / tutorialrank.com

Description:

For more course tutorials visit www.tutorialrank.com MKT 578 Week 1 Key Target Groups (Pfizer) MKT 578 Week 2 Importance of Feedback MKT 578 Week 2 Project PR Issue (Wounded Warrior) MKT 578 Week 3 Tesco bank Campaign Design – PowerPoint PPT presentation

Number of Views:8
Slides: 13
Provided by: jabbaree127

less

Transcript and Presenter's Notes

Title: MKT 578 Course Great Wisdom / tutorialrank.com


1
MKT 578 Course Great Wisdom-tutorialrank.com
For More Tutorials
www.tutorialrank.com
2
MKT 578 Course Great Wisdom-tutorialrank.com
  • MKT 578 Entire Course Final Guide (Updated)
  • MKT 578 Final Exam Guide (New)
  • MKT 578 Week 1 Key Target Groups (Pfizer)
  •  MKT 578 Week 2 Importance of Feedback
  •  MKT 578 Week 2 Project PR Issue (Wounded
    Warrior) 
  • MKT 578 Week 3 Tesco bank Campaign Design
  • 1) Archaeologists inform us that public relations
    has roots in
  • A.
  • Iraq, where bulletins informed farmers how to
    grow more food
  • B.
  • England, where 18th century bulletins hailed the
    coming of the British Industrial Revolution

3
MKT 578 Course Great Wisdom-tutorialrank.com
  • MKT 578 Week 1 DQs
  • MKT 578 Week 1 Key Target Groups (Pfizer)
  • Week 1 DQ 1
  • Public relations is sometimes be viewed as the
    process by which and organization's reputation,
    products and services are enhanced or maintained.
    Similarly, marketing often serves to enhance an
    organization's reputation, products and services.
    In what ways can we distinguish public relations
    from marketing?
  • Pfizer Key Target Groups
  • Important Target Groups
  • Engaging Public Relations
  • Public Relations Communications

4
MKT 578 Course Great Wisdom-tutorialrank.com
  • MKT 578 Week 2 DQs
  • MKT 578 Week 2 Importance of Feedback
  • Describe the role of marketing research as it
    pertains to public relations. Compare and
    contrast primary and secondary research. Is one
    more important than the other to public relations
    professionals and their efforts? Why do you think
    so...or why not?
  • MKT 578 Week 2 Importance of Feedback

5
MKT 578 Course Great Wisdom-tutorialrank.com
  • MKT 578 Week 2 Learning Team Project Problem
    Framing Paper (UOP)
  • MKT 578 Week 2 Project PR Issue (Wounded Warrior)
  • Resource University of Phoenix Material Public
    Relations Learning Team ProjectWrite a paper
    between 1,050 and 1,400 words in which you
    describe your approved organization and a problem
    or opportunity currently confronting it.Discuss
    the role that public relations appears to play
    within your selected organization, as well as its
    importance
  • Specific Public Relations Issue
  • Impact of the Issue
  • PR Issue Problem Statement
  • Goals of Communication

6
MKT 578 Course Great Wisdom-tutorialrank.com
  • MKT 578 Week 3 DQs
  • MKT 578 Week 3 Individual Assignment Public
    Relations Stakeholders Paper (UOP)
  • What are the ethical responsibilities of public
    relations professionals? How important is the
    ethical component of the practice of public
    relations and how does a PR practitioner
    determine what is ethical and what is not?
  • Resource Week Two Problem Framing Paper
  • Use the public relations campaign that is the
    subject of the Learning Team project introduced
    in Week Two as a reference.Write a paper of 1.050
    to 1,400 words describing in detail the full,
    specific array of internal and external
    stakeholders (publics) affected by the campaign.

7
MKT 578 Course Great Wisdom-tutorialrank.com
  • MKT 578 Week 3 Learning Team Reflection (UOP)
  • MKT 578 Week 3 Tesco bank Campaign Design
  • Discuss this weeks objectives with your team.
    Your discussion should include the topics you
    feel comfortable with, any topics you struggled
    with, and how the weekly topics relate to
    application in your employment field.
  • Prepare a 350- to 700-word paper detailing the
    findings of your discussion.
  • MKT 578 Week 3 Tesco bank Campaign Design
  • Tesco Bank Campaign Design
  • Public Relations Problem Statement
  • SMART Objectives
  • Target Groups
  • Target Groups Needs

8
MKT 578 Course Great Wisdom-tutorialrank.com
  • MKT 578 Week 4 DQs
  • MKT 578 Week 4 Individual Assignment Ethical and
    Legal Issues Paper(UOP)
  • Week 4 DQ 1
  •  
  • Why is feedback critical to the communications
    process? What common mistakes do most people make
    when they communicate and what must PR
    professionals do to insure they receive the
    feedback they need to continue to work towards
    mutual understanding?
  • Resources The Practice of Public RelationsUse
    available outside research sources from the
    library and the web to select a company,
    organization, or government entity that has had
    to use public relations to address a serious
    problem or crisisthat emerged unexpectedly. The
    events described should have occurred within the
    past 10 years.

9
MKT 578 Course Great Wisdom-tutorialrank.com
  • MKT 578 Week 4 Integrated Marketing
    Communications
  • MKT 578 Week 4 Learning Team Reflection (UOP)
  • MKT 578 Week 4 Integrated Marketing Communications
  • Discuss this weeks objectives with your team.
    Your discussion should include the topics you
    feel comfortable with, any topics you struggled
    with, and how the weekly topics relate to
    application in your employment field.
  • Prepare a 350- to 700-word paper detailing the
    findings of your discussion

10
MKT 578 Course Great Wisdom-tutorialrank.com
  • MKT 578 Week 4 Media Selection (AIG)
  • MKT 578 Week 5 DQs
  • AIG Media Selection 
  • Media Types 
  • Effective Communication 
  • AIG Customers 
  • AIG Sales Representatives
  • Week 5 DQ 1
  •  
  • The Internet offers numerous advantages for
    conducting public relations activities. Describe
    at least two of these advantages and discuss how
    these approaches differ from traditional methods.

11
MKT 578 Course Great Wisdom-tutorialrank.com
  • MKT 578 Week 5 Learning Team Project Public
    Relations Planning Paper (UOP)
  • POS 355 Entire Course
  • Resources University of Phoenix Material Public
    Relations Learning Team Project Week Two Problem
    Framing Paper
  • Write a paper of 2,100 and 2,450 words describing
    your proposed public relations plan based on the
    organizational scenario described in the Week Two
    Problem Framing Paper.The Public Relations
    Planning Paper should include the following
  • Please check All Included Assignments Below 
  • POS 355 Week 2 Selection of Operating System
    (Communication Architecture, Processing channels,
    Memory Management) 
  • POS 355 Memory management, process management,
    threading, and concurrency

12
MKT 578 Course Great Wisdom-tutorialrank.com
For More Tutorials
www.tutorialrank.com
Write a Comment
User Comments (0)
About PowerShow.com