Online Consumer Behavior of Car Buyers

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Online Consumer Behavior of Car
Buyers
by- BenErg Software Solutions
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Population estimation in India
138

• By 2020 Indias population is estimated to be
  around 138 million which increases the pressure
  on the transport infrastructure

136
134
132

population

2017 2018 2019 2020
Year
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• Since India is a growing economy the automotive
  industry will look to target offering alternative
  fuel variants like CNG, LPG, etc. with advanced
  safety features

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• India is the fastest growing market for high end
  brands

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• While the hybrid cars are popular choice among
  the people with surging incomes, the middle class
  prefers buying used cars online.

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All of this Research happens before entering the
Retailers Showroom
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24 Indian car buyers are happy to purchase
car without visiting the showroom even once.
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• 35 agreed they talk only to the retailers and
  OEMs who have online presence. However, personal
  interaction like talking to sales rep, test
  driving, talking to service team etc. is
  important before buying the car.

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22 customers do not mind buying the car online
but agreed they would like to personally look
into the paper work
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13 would like to buy the car on mobile phones
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Why Go Digital?
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• Digital marketing has better mileage. It covers
  more geographical area at
• less investment.
• The digital strategies perform better. A single
  campaign can run for 2 months long.

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The Digital marketing beats the traditional
marketing with mileage, performance and
attraction which in turn generates measurable ROI.
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Stay ahead of the curve with Digital Marketing
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Digital media allows you to attract and target
the high intent buyers
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_at_ info_at_benergdigimark.com www.benergdigimark.com