Actionable Lead-Generation Tips for your Ecommerce Site

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Actionable Lead-Generation Tips for your
Ecommerce Site
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It is obvious that if you want to get more leads
and generate more online business, you need to
optimize your Ecommerce platform. To turn your
website into lead generation machine, ensure that
the site has a straightforward design, is user
friendly and a good information source for your
visitors. Heres what you need to do to optimize
your site   Optimize your Home Page Irrespective
of whether you are using B2C or B2B ecommerce
platform, if your homepage is not well-designed,
it is sure to drive away visitors. With homepage
getting majority of traffic (more than 50 of all
visitor traffic), one simply cannot afford to
keep the homepage crowded and confusing. A
welcoming site with a memorable navigation
experience can work wonders to maximize your lead
generation efforts. You need to organize your
product images into categories, which makes it
easier to understand and moreover it simplifies
the searching process.
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Focused Call-to-Action (CTA) As we all know,
calls to actions (CTAs) are often used for lead
generation. However, if you personalize your CTA,
depending upon your visitors past purchases it
can certainly help to get more leads. So dynamic
content and on-page personalization is the key to
attract leads and improve conversions. Also, you
can place multiple CTAs at various locations of
your site such as side bar and right above the
comments. This too can greatly enhance results.
So you might have designed you site from the best
Online ecommerce solution provider but you simply
cannot ignore the importance of crafting a
personalized CTA for each page on your site.
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Easy Signup Form Making signup difficult will
surely turn your visitors away. On the other
hand, keeping the signup forms easy can
substantially increase signups. Short signup
forms wherein you ask the visitor to enter
minimum information quickly, connect with people
and generate more leads.   Update Content
Frequently By updating relevant content
frequently in the form of blogs, press releases
etc., you improve the rankings of your site.
Since you are able to improve the visibility of
your site in Google and other search engines,
which in turn increases traffic and bring leads
to your site.