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what is seo

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SEO stands for “search engine optimization.” it's the method of obtaining traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. – PowerPoint PPT presentation

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Title: what is seo


1
WHAT IS SEO?
  • SEO stands for search engine optimization. it's
    the method of obtaining traffic from the free,
    organic, editorial or natural search
    results on search engines.
  • Its necessary that your web site is structured
    and contains content that's relevant to your
    guests search keywords in order to gain better
    ranking on search engine. Optimizing the
    structure and content of your web site can assist
    you grow your business and increase sales.
  • hence SEO helps you growing your businesses and
    improves the quality of user experience for
    customers. But if you are facing some trouble at
    your end you can take Best SEO services at iworld
    itechnfo.

2
types
  • White hat- optimization of websites as per the
    guidelines of search engine.
  • Black hat-when a use do not follow the guide
    lines of search engine in order to obtain fast
    results.

3
Focused points
Content relevancy- The content of your
website/page should be in relevancy with the
keywords you are using, higher relevancy will
lead to better user experience and this will also
improve your quality score.                     
                                                 
                                             
  Check keyword density- Make sure that you are
not using too many keywords. If your keyword
density is higher than 3, the search engine
might consider it as keyword stuffing and might
send you a notice for that, as keyword stuffing
is considered as a BLACK HAT technique.         
                                                 
                                                 
                              Optimized Meta
tags- Meta tags are something that defines your
website's first impression for a user, so make
sure it's not tidy, Short and to the point. Also
check that it must contain keyword in it. 
4
Keep checks on broken links- Check if your site
has some broken links, too many links that leads
user to know nowhere!!! then it will reduce the
quality of user experience and hence might
increase your bounce rate and decrease your
quality score.                                 
                                           
  Check for copied content- If you are planning
to copy someone's content and paste it on your
site, then think again your site might
get BANNED.                                     
                                  Check website
loading speed- This is a fast world and everybody
is seeking quick results, but your loading speed
is slow then you are going nowhere believe me. If
you want to improve your web speed follow
schema.org's guidelines.                       
                                                 
     Updating your content- Rather then writing
the new content every time prefer to update your
old content. It helps you gaining better result
positions as well as it will improve your
authority too which will ultimately improve
your DOMAIN AND PAGE AUTHORITY 
5
Contact us at
Elle House 16, 1st Floor 3rdCross HAL 2nd Stage
Indira Nagar, Bangalore Phone 09066639937Fax 0
9066639937 Email info_at_iworldinfotech.co.inWeb 
www.iworldinfotech.in
6
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