SEO, UIMS, CU

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SEO Search Engine Optimization
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What is SEO?

• Search engine optimization (SEO) is the process
  of optimizing your online content so that a
  search engine likes to show it as a top result
  for searches of a certain keyword.

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How to SEO my Blog Content?
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SEO
Search engine optimization is a methodology of
strategies, techniques and tactics used to
increase the amount of visitors to a website by
obtaining a high-ranking placement in the search
results page of a search engine (SERP) --
including Google, Bing, Yahoo and other search
engines.
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Why is SEO important?

making your website easy for both users and
search engine robots to understand

to make the content relevant and important

to make sure your content gets seen
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Ways to SEO my Blog Content
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Write a good title
A good page title is your bread-and-butter
It should include your keywords as close to the
beginning of the title as possible
Try to keep it under 66 characters total, so
that it doesnt get cropped by search engines.
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Build Links Link out to other helpful articles
Get other people to link to you
Link to other articles on your site
Inbound links or Backlinks
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Mention keywords
one of the hardest parts of SEO- choosing
keywords
include it in the following places
? The page title and headline ? In the URL ? In
the body of your article ? In your sites metadata
Use your keyword within the first paragraph of
your blog post
use it a handful of times in the body of your
post
link it to any relevant resources on your site
or others about the topic
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Dont Write Too Little
Make your post the ideal length 300-500 words
Focus on the Frequency
Posting frequently (more than once a week)
teaches search engines to come back and check
your website more regularly
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Dont Neglect Metadata
the invisible stuff that search engines see
about your content that your readers dont
Include keywords in your meta tags
Some blogs do this automatically others may
have plug-ins
Focus on the Images Rename the file name to
include your keywords
include them in your image title, alt text, and
description (this is also meta data)
Images can also help hold the readers interest
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Use categories
Intelligently name your categories to focus on
major keywords
This builds more links to your content on your
site
allows search engines to see that youre
linking to keywords on your site
Get Social
shared content via social media gets attention
helps your content on acquiring backlinks
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References

• Understanding Media Convergence The State of the
  Field, August E. Grant, Jeffrey Wilkinson
• https//neilpatel.com/what-is-seo/