Digital Marketing

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Digital Marketing
Rohith Thattil rohithattil89_at_gmail.com
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What is Digital Marketing?

• Digital marketing is the marketing of products or
  services using digital platform, mainly on
  the Internet, but also including mobile
  phones, display advertising, and any other
  digital medium.
• Digital marketing methods such as 
• Search Engine Optimization (SEO), 
• Search Engine Marketing (SEM),
• Content Marketing, 
• E-Commerce Marketing, 
• Social Media Marketing(SMM), 
• Social Media Optimization(SMO), 
• E-Mail Direct Marketing,
• Display Advertising

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Importance Of Digital Marketing!

• Here are a few reasons why you should invest in
  digital marketing
• The Internet is the future An average person
  spends over 8 hours a day on the internet, and
  the number is going to increase
• Targeted audience A target audience is the
  intended audience or readership of a publication,
  advertisement, or other message. It learns you
  how to gain targeted audience for your business
• Unlimited reach the internet is available
  nowadays in all the parts of the world, so there
  is no need to worry about the reach when you opt
  for digital marketing.
• Measuring results is much simpler Following up
  your digital marketing or advertising actions is
  incredibly simple.
• Unbeatable speed
• Engagement with customers The interactive
  nature of the internet has offered companies the
  opportunity to attain important insights into
  their targeted audiences, so that they can
  provide them better products and services.

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Benefits of Digital Marketing
Digital Marketing Traditional Marketing
Cost Effective Campaigns. Costly campaigns.
Long Duration of Ads. Ads duration is very limited.
No up gradation charge for website. Up gradation take extra cost for ads.
You can easily find your ROI. You cant track your ROI.
You can analyses your data. You cant analyses your data.
Customer is looking to you your products/services. You are looking your customer how they come to your door step.
Your customer is qualified potential customer. You are not going to educate your customers.
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Thank you