How AI Promotes Personalized Communication

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How AI Promotes Personalized Communication
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• When people first heard the term artificial
  intelligence (AI), they couldnt really grasp
  what it meant. The Internet was still growing
  slowly, and people werent at a point of
  accepting that AI would become a daily part of
  life. Both consumers and the Internet have
  evolved since that time and people have greater
  expectations of the companies they do business
  with online.

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• The mindset of marketers has shifted as well.
  Since consumers now expect greater
  personalization, they must learn how to deliver
  it without spending more money or time. AI can
  help them achieve this goal.

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What is the Definition of AI?

• AI can be either a machine or device that learns
  to understands its unique environment and uses
  this information to increase the likelihood of
  success in achieving a goal. Some of the most
  well-known forms of AI include robots,
  self-driving cars, and facial recognition
  software.

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• Currently, a large amount of new technology
  exists that focuses on providing an enhanced
  customer experience. This requires using the best
  features of AI and combining them with
  personalization whenever possible. Below are nine
  ways that AI can interact with personalization to
  deliver the best customer experience possible.

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• Better understanding of the customer Theres no
  doubt that the combination of personalization and
  AI create a better and more memorable experience
  for your customer. Meeting customer expectations
  is crucial in todays business climate because
  another company will be happy to do it if yours
  cannot.

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• Improved credibility When your company does
  things right, it naturally improves credibility
  with online customers over time. AI enables you
  to better identify your target audience and then
  deliver a personalized experience to them. With
  machine learning, you can also gain respect and
  authenticity by delivering a memorable experience
  to the customer.

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• Being open to a new way of thinking Its no
  longer an option to put off embracing AI.
  Businesses that insist on sticking to the old
  ways of doing things will be left behind quickly.
  When your company goes through a digital
  transformation, it means that it changes
  everything about the way it communicates with
  customers online. AI enables you to achieve this
  goal.

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• Better customer experience If youre like
  three-quarters of other American business owners,
  delivering great customer service is a primary
  concern.

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• AI levels the playing field between large and
  small companies by enabling anyone to employ its
  technology to provide the personalized experience
  that customers expect.

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• Provides new business opportunities With AI,
  you can find a customer base that you never even
  knew existed. Not only that, but you will have
  new tools to analyze the online behavior of all
  your customers. This helps you tailor future
  offers accordingly.

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• Improvement in the performance of paid
  advertising Opting for paid advertising
  campaigns is important, but its not enough. You
  also need to consider deploying chatbots to
  provide a personalized and inclusive buying
  experience as well as remarketing. The latter is
  the term used for implementing software that can
  follow customers from one place to the next on
  the Internet. Continued exposure to your
  companys ad makes it more likely a customer will
  eventually make a purchase.

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• Create content specific for your audience You
  need to understand you audience before you can
  create a realistic buyer persona. That means you
  need to know their work environment, online
  habits, and what motivates them to buy. AI is an
  advanced tool to help you learn this information
  and put it to good use with personalized offers.

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• Improve understanding of your companys data AI
  wont do your company any good if you cant make
  sense of the data. Part of our service to you is
  training on how to interpret the data and use it
  to your best advantage.

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• Launch an omnichannel presence The definition
  of omnichannel marketing is the ability to reach
  and engage with larger numbers of people by using
  a variety of platforms. The typical consumer
  experiences eight different touchpoints before
  even considering following through with a
  purchase from a business. For this reason, its
  vital that you ensure each of your company
  touchpoints is prepared to make a strong impact.

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Strategies for Implementing AI and Meaningful
Touchpoints

• AI can help you achieve your marketing goals,
  but you need to establish your most important
  priorities first. Consider your customers, how
  you currently advertise your business, and the
  technology available to you to reach more people.

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• Its also important to realize that you will
  make mistakes with AI and personalization right
  off the bat. However, that doesnt mean you
  should scrap it or that its not important. You
  just need to remain confident that you will
  deliver exactly what your customers want. Lastly,
  continue to analyze your business data to see
  whats working and whats not working and take it
  from there.