The B2B eCommerce Highlights from Winter 2018 Release Notes

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THE B2B ECOMMERCE
HIGHLIGHTS
from Winter 2018 Release Notes
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Overview
S A L E S F O R C E W I N T E R 2 0 1 8 R E L E
A S E
With its winter 2018 release, Salesforce
strengthens its commitment to offering users
unique functionalities and the ability to build
smarter apps. Powerful lead scoring, data
discovery, and customer service functions
promise e-commerce players an improved sales and
analytics experience. Read on to learn more about
notable B2B ecommerce highlights from the winter
2018 release.
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LIGHTNING EXPERIENCE
M E R G E P E R S O N A C C O U N T S Sales reps
can merge duplicate person accounts with
business accounts, other contacts, and leads.
M U L T I - T O U C H C A M P A I G N S With
first touch, marketing reps get information
about the first interaction with prospects, and
with last touch, they can seethe most successful
campaigns.
M U L T I P L E C U R R E N C Y F U N C T I O N
A L I T Y Users can enable multiple currencies
across Lightning Experience, Salesforce classic,
and the Salesforce1 mobile app.
A D D P R O D U C T S T O O P P O R T U N I T I
E S Group, professional, enterprise, and
developer editions on Lightning now allow sales
reps to add products.
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Lightning Experience support is now available to
every live agent, omni-channel, service
contracts, macros, and more. B2B players can
expand their field service operations with the
Field Service Lightning app for Android. With
the Lightning Report Builder, users can now
build more detailed reports.
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Customer Account Portal
Customers can create and update vital
information in any Salesforce record. This
means fewer calls to call centers as easy
resolution of issues becomes possible.
B2B e-commerce players can easily integrate and
expose data and processes from third-party
systems via Salesforce Connect.
Salesforce Knowledge gives answers to customer
questions about products. Customers can also
upload invoices,claims, and other documents.
Brands can use geo location for audience
targeting and create personalized content for
customers based on location.
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BIG OBJECTS
3 6 0 V I E W O F T H E C U S T O M E
R Companies can extend their Salesforce data
model to include detailed information from
loyalty programs, e- commerce transactions,
billing and provisioning information, and more.
A U D I T I N G A N D T R A C K I N
G Companies can track and maintain a long-term
view of the user or customers usage of
Salesforce for analysis or compliance.
H I S T O R I C A L A R C H I V E Companies can
maintain access to historical data for analysis
or compliance while optimizing the performance
of core CRM applications.
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Analytics
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Salesforces AI-powered Einstein is now open to
trailblazers in every industry. Einstein
Analytics has added smart features including
more intuitive app creation, chart suggestions,
and the Einstein Discovery story improver. Wave
Analytics is now Einstein Analytics, which
includes multiple productsEinstein Analytics
Platform, Einstein Discovery, pre-built apps,
and more.With Einstein Search Dictionaries (in
beta), shoppers can get more comprehensive search
results. Using AI, Search Dictionaries suggest
search terms that arent in the retail
dictionary and also suggests synonym lists to add
them to, saving companies both time and money.
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Get in Touch
All in all, the winter 2018 release brings good
news on many fronts for B2B e-commerce Strategy
brands, offering powerful functional ability for
modern enterprises looking to strengthen their
foothold in the space.
If you have any questions, we are happy to assist
you. Just write to us at info_at_domation.com.
W W W . D O C M A T I O N . C O M D O C M A T
I O N 2 0 1 9 . A L L R I G H T S R E S E R V E D
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