How to effective billboard effective

1
How effective is billboard advertising?
2
Introduction

• Billboards are the best way to inform the viewers
  about the businesses, promotions or products and
  hence are the most feasible choice to post
  advertisements.
• Most of the companies try to keep consumers
  updated about their products with effective
  outdoor advertising.
• According to driving surveys, people, on average,
  spend most of their time traveling.
• So youre bound to have noticed billboard
  advertisements lining either side of the road
  when commuting to work.

3
Developing a brand through a Billboard

• Billboard advertising is an appropriate way to
  get your brand known and being informative of the
  products or services you wish to offer.
• It's a clear fact that seeing a billboard leaves
  an impression in people's minds thus creating
  awareness about a product or a particular brand.
• Billboards leave little impact on the viewers
  initially but imagine the same audience seeing it
  day after day.
• It will imprint a more significant impression.
• Whether or not one still remembers, still you
  have a blurred picturization of the thing you see
  every day.
• Your brand and the message associated will
  eventually start to leave a thought in peoples
  minds and will generate people's interest in your
  brand.

4
With Billboard Advertising, People Will Surely
See Your Message

• The best thing about billboards is that they are
  a form of interruption marketing and cannot be
  avoided and is hard to ignore.
• They compel the viewers to stop what theyre
  doing and put a glimpse on the advertisement.
• Also, as billboards are an attention-grabbing
  part of the scenery in busy areas, they usually
  help target the right audience and get your
  message across, consistently, every time.

5
Measuring Billboard Effectiveness

• We stick to the fact that Billboard advertising
  is a form of advertising that is hugely
  effective.
• When you consider that billboards remain as
  visible fixtures everywhere you go, it's apparent
  that advertisers invest in significant amounts as
  part of their marketing campaigns.
• Even though a typical consumer may not realise
  it, professionals within the advertising industry
  consider billboard marketing one of the most
  effective and valuable advertising mediums at
  their disposal.
• Most consumers tend to regard other static
  advertising methods such as newspaper ads and
  direct mailers as more effective, their reach and
  results being more accessible to measure and
  quantify.
• A common misconception is that the messages on
  outdoor billboards are too brief and simple to be
  persuasive.

6
The Metrics for Billboard Effectiveness

• A professional outdoor advertising company
  provides you with the numbers that need to be
  measured keeping in consideration the vehicular
  or pedestrian traffic that passes by of any
  particular billboard at any given time.
• They can also provide you with demographic
  information about those who are most likely to
  view the billboard advertisement.
• By their very nature, outdoor billboards are
  meant to be seen by people on the move and
  generally during that time they are not focused
  on other things.
• That makes them more impressionable to simple,
  yet sharp and persuasive images.
• Some people look at the billboards for the sake
  of looking around while driving, walking or
  passing by but still the billboards leave a
  thought in the minds of the viewers later when
  they recall it.

7
Effectiveness can be calculated in two ways

• 1. The total number of vehicles that pass by the
  billboard and also the number count of
  pedestrians.
• 2. The cost of an advertisement by the number of
  times an ad loads on the page
• Billboard advertising agencies have the tools to
  measure cost per thousand impressions and report
  back to clients about the impact of it on the
  viewers.

8
Conclusion

• According to the most recent study about
  billboard ads, it was found that in Kerala around
  71 of people consciously look at billboard
  messages while driving and many learn about an
  event or restaurant they later attended.
• Therefore, hire one of the best billboard
  advertising companies in Kerala in order to make
  your ad a huge success