Eco-friendly and Effective Outdoor Advertising

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RUNNING BOARDS
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ECO-FRIENDLY AND EFFECTIVE OUTDOOR ADVERTISING
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Outdoor Advertising
Outdoor advertising has taken on many different
forms in recent years. From giant billboards to
innovative digital signboards, there are
different ways in which advertisers reach out to
their target demographic. The different
technologies that are in use also create
unlimited possibilities for brand promotions and
the like. One of the latest and most popular ways
that technology has been utilized for this is
through the outdoor digital screen. These
screens are fitted with the latest technology,
such as internet connectivity, real time remote
access, GPS tracking and reporting, etc. These
LED screens in different sizes and configurations
are transported on trucks, vans, and other
vehicles to different places, which gives
increased flexibility with regards to targeting a
specific audience, thus translating to greater
cost effectiveness.
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Bike Billboards
One way you can take this form of advertising one
step further is by using them as bike billboards.
These boards have the same technological features
but are transported on bikes, which means they
will never be stuck in traffic and can reach
areas that are hard to access for larger
vehicles. If you want to take your advertising
the high-tech yet eco-friendly way, then the best
route is through the use of bicycle billboards.
The fact that they are zero emission will endear
this form of advertising to anyone who is
environmentally friendly. So they are the best
form of marketing for companies that have a
strong eco-friendly message. They also have the
added advantage, just like the bikes, that they
can reach places that are inaccessible for larger
vehicles or where such vehicles are not even
allowed.
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Walking Billboard
A walking billboard is a digital screen that is
carried around by a walker. This form of
advertising has benefits that go a notch higher
than the others because these walkers can access
places that even bikers and bicycle riders
cannot-such as the inside of malls, parks,
events, etc. Plus, there is greater human and
personal interaction with walkers with the
billboard as they can hand out free samples,
flyers, brochures, etc., to the target audience.
It is essentially a direct point-of-sale contact
that pays huge dividends. These are combined with
all the high-tech features such as GPS tracking
and reporting. By having backlit displays, they
are also visible at night, making them more
appealing. With a little bit of imagination,
technology can be put to great use for more
effective outdoor advertising in an eco-friendly
manner.
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THANK YOU