What is influencer marketing

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• Even though youre content marketing is right on
  top of its game, you need a vehicle that drives
  your point home or shall we say product?
• You need a vehicle with a lot of goodwill among
  which could command their attention at will.
• And that is when Influencer Marketing comes into
  the picture.

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What is Influencer Marketing?

• Influencer marketing is an umbrella term for
  marketing that focuses on leveraging the power of
  thought leaders in the development and delivery
  of the brands message to the audience. Instead
  of directly marketing to your intended audience
  you use the power of the thought leader
  (influencer) of particular niche to get their
  attention and influence them to make positive
  purchasing decisions.
• The influencers we are talking about here are the
  individuals who have established a reputation of
  being an expert in a particular niche that our
  product belongs to. These experts who have
  garnered a lot of following online and can
  influence the purchasing decisions of the
  customer collaborate with brands to spread the
  brands message effectively.
• Your potential customer can ignore your ad but
  they cannot ignore content from their favorite
  content producer (influencer), do they?

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But how does influencer marketing help my
business?

• To completely understand let us go through the
  purchase cycle of a digital customer who wishes
  to purchase a new product, lets us take an
  example of mobile phone here
• The consumer is recommended the mobile
  through social media or display
  advertising (Social Media Marketing in action).
• The consumer might ignore the advertisement but
  when the same mobile is being talked about by
  this famous mobile reviewer who he admires for
  his expertise in mobile phones, he would notice.
• The reviewer carefully explains everything and
  provides genuine information about the product
  and it piques his attention.
• He decides to learn more about the mobile phone
  and verify the features of doing his own research
  and decides to buy a mobile phone

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What can go wrong when he has made his decision
through his own research?

• So congratulations, you scored a customer and a
  great shot at making him your valued lifelong
  customer.
• The above is a brief outline of millennials
  customer journey looking buy a new product and as
  a brand, you can shortcut your way into his
  journey to present your product. As you can see
  in the above case the online marketing is
  important to get those impressions but influencer
  marketing what makes the sale close.
• At Samskriti Business Solutions is a Digital
  Marketing Company we regularly collaborate with
  the influencers of versatile niches to get things
  done for our clients. Being the experts
  in Digital Marketing Services, we perfectly blend
  our expert Online Marketing tools and techniques
  with innovative influencer marketing strategies
  to maximize your sales and profit.

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