content marketing

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Advantages of Content marketing

• LEADSCRIBE

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Advantages of Content marketing

• Provides something of value to customers whereas
  traditional ads do not.
• Educates customers to the point that theyre
  ready to purchase your product.
• creates a sense of reciprocity with customers.
• Content marketing attracts customers for free.
• Content marketing creates content that gets
  shared.
• Content marketing provides a SEO benefit.
• Content marketing is highly targeted.

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Provides something of value to customers whereas
traditional ads do not.

• With an advertisement, customers often try to
  mute, ignore, or get away from them as fast as
  they can. With content thats tailored to what
  customers want or need, they end up spending
  hours with your content developing a relationship
  with your brand and remaining engaged with your
  products. People may read Copyblogger for months
  before buying a product, but they hang around and
  voluntarily consume content until that time
  comes.

4
Educates customers to the point that theyre
ready to purchase your product.

• Many times, people dont purchase a product
  because they dont realize how valuable it is or
  how badly they need it. Customers may not buy
  from a company that sells direct mail solutions
  like PostcardMania, not because they dont need
  the product, but because they dont understand
  how it works. Media-type content such as blog
  posts and Youtube videos can educate customers to
  the point that theyre ready to buy your product.

5
creates a sense of reciprocity with customers.

• As you give people more and more free content,
  customers arrive at a point where they want to
  reciprocate the benefit that theyve received. If
  your company helps them become a better marketer
  and make more money, theyll come to a point
  where theyll want to buy something from you to
  pay you back for all of the free content youve
  provided.

6
Content marketing attracts customers for free.

• Instead of paying 1.50 per click, or whatever it
  costs for your business, you can attract 500
  customers for the cost of writing one blog post.
  If you write the content strategically, each blog
  post will last you for the life of your business,
  and youll get a lifetime return on your
  investment. Thousands of people can read one post
  that took two to five hours to write. Whereas
  Google ads cost money to bring people to your
  site one time, content is written once and can
  direct traffic to your site for years. In the end
  content becomes an asset but advertising is
  always an expense.

7
Content marketing creates content that gets
shared.

• Think about what people share online. They share
  content. If you look at any Facebook stream,
  somewhere 90 of outside content that is shared
  are links to content, not a link to a website.
  Even if customers like you enough to click on a
  share link on your homepage, they can only share
  it once because, after the homepage is shared,
  theres no reason to share it again.

8
Content marketing provides a SEO benefit.

• For every blog post you publish, you have new
  content that can be indexed by Google. Without
  blog posts, your website may have 10 pages that
  can be indexed. After writing one post a week for
  a year, your website will have 52 more pages.

9
Content marketing is highly targeted.

• One of the goals with any marketing campaign is
  to get your message in front of the largest, most
  targeted audience possible. A large audience
  means more people know about you, and a more
  targeted audience means that a greater percentage
  of the audience can potentially become buyers.

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Advertising on Content Marketing

• Ads on blogs can be in the form of banners, text
  links, streaming video, audio clips, flash
  animation and even plain text. Most blog-based
  advertising involves payment in some way or the
  other to the blog owner. Owners of popular blogs
  will typically capitalise on their readership
  numbers via a combination of ad formats and
  Google AdSense ads.