SEO (1)

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• SEARCH ENGINE OPTIMIZATION

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INDEX

• What is SEO?
• What is Search Engine how it works.
• Types of SEO -
• On page SEO
• Off page SEO

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What is SEO?

• SEO stands for Search Engine Optimization, is
  a procedure of online advertising method which
  helps us to rank your website on the top in Seek
  Engine by the usage of unique keywords. Here,
  keywords means when a user type a word or phrase
  to find out something on seek engine. Most of the
  user use net to find out website through seek
  engine they may be Google, Yahoo, Bing and so
  forth.

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Importance of SEO

• It increases the visibility on seek engine.
  Visibility directly related to your ranking
  because as higher youre ranking of your site,
  better visibility on seek engine result page.

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Importance of SEO

• As the visibility and ranking is high, it will
  get more traffic on your website. Traffic means
  number of user visits on your site.
• You can convert your local business to
  international business and easy way to show your
  business as a Brand in online marketing.

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What is Search Engine

• Search Engine is the software that is used on the
  net, that searches a database of data consistent
  with the user query.
• There are many unique search engines like Google
  available on the internet which is maximum in
  used and also few more different engines are
  Bing, Yahoo, DuckDuckgo and Ask.

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How Search Engine Work

• It performs several activities in order to
  deliver result they are -
• Crawling - It is process of fetching all the web
  pages linked to website. This is performed by
  software called "spider". Spider is a program
  that visits Web sites and reads their pages and
  other information in order to create entries for
  a seek engine index, which is also known as a
  "crawler" or a "bot.

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How Search Engine Work

• Indexing  - As the spider has done his work by
  crawling pages, the copy is made in returned to
  seek engine and then it should store in the data
  center.
• Relevant information - Once crawling and
  indexing has been achieved, then Google will
  display relevant records to the person based
  totally on his seek question, location, phrase,
  page rank, and many different factors.      

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Types of SEO

• There are two type of SEO -

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On Page SEO

• It is most significant part of SEO, where we can
  do any changes on website is called on-page
  optimization. It helps your search engine ranking
  by targeted keywords and also with this you can
  increase your traffic. It includes many factors
  they are -

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On Page SEO

• Meta Title - Start your title tag as a main
  target keyword and the length should be 55 to 60.
  
• Meta description - It is a HTML element which
  summaries your page and limit should be 150-160.

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On Page SEO

• Keywords -Keywords are the keywords and phrases
  in your content by which user can easily identify
  your website by enter, easily identify keyword.

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On Page SEO

• Keyword density - It is a percentage of index
  able text words which means when you are going to
  write content, the limit should be 2-3 only.

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On Page SEO

• Site map - It is a list of page of the website
  which means how many pages are there in website,
  where they located and there links, so that
  finding pages should be easy, there links and
  time should be utilized, when ever web crawler
  come to our page.

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On Page SEO

• Canonical tags - It include HTML code which is
  applied when we have same content on different
  URL, which indicates the duplicated content and
  it will affect our website, so, to avoid this we
  can use canonical tag .

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On Page SEO

• Robots.txt - Robots.txt is a HTML tag, which
  gives information to web crawler on whether to
  index or no-index web page.

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On Page SEO

• Alt-tags - Alt-tags or Alternative tags are used
  because Google cannot understand the images, so
  to crawl the images we use alt-tag. It make
  accessible to search engine to understand the
  images you have placed in your site. Site map is
  also generated for images.
• Heading-tags - Heading tags H1, H2, H3, H4, H5
  and H6. H1 most preferred and used, H2 and H3 are
  less preferred tags used and the rest H4, H5 and
  H6 not used. By using heading tags our website
  look good and it will increase the traffic and
  ranking.

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On Page SEO

• Responsive Design - With this tag we can improve
  site visibility, fast page speed, decreased
  bounce rate, boost social sharing, less duplicate
  content etc.

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Off Page SEO

• Off-Page Optimization - It is a method which is
  used to improve the position of the website on
  Search Engine Result Pages (SERP) and also refers
  to the activities which is executed outside of
  the website to increase visitors traffic and
  ranking on seek engine.

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Off Page SEO

• Link building - Link building is a system of
  collection of hyperlinks from other website to
  your personal site.  With the help of hyperlinks
  we will navigates between pages. There are some
  ways with which you can expand link building,
  they are - blog directories, guest posts, forums
  signatures, competitors profiles, comment links
  and so on.
• Social media - It is significant for our site
  because with the help of this we can arrive more
  users with in less timeframe, with very less
  affords. There are few stages for promoting our
  business they are - Facebook, Twitter, YouTube,
  Pinterest and so on.

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Off Page SEO

• Social bookmarking - It is also another way of
  promoting and attracting visitors to your
  website. It is the sites with which users share
  their pages, articles, blog post, images, and
  videos. There are some sites like - Pinterest,
  Diggo, Peraltree, Instapaper and so on.

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