Video Pre-Production Planning Check-list

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Video Pre-Production Planning Check-list
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• Video is one of the most popular way of
  interaction these days, when it comes to
  commercial marketing. Video marketing is the best
  in todays time as it drives more traffic,
  increases organic reach and that may result in
  better sale.
• While planning for a video you should plan
  everything according to your video before
  starting the production and that is what
  pre-production is. You can also complete your
  project without pre-production but the project
  will not meet all the expectations of the
  audience and may not give the result that you are
  expecting.

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There are many stages and one of the main stages
is pre-production that is the base of the video.
There are many steps in this stage of video
production listed below
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• Determine your audience and message
• It is very important to determine your audience
  and the message of your video before you start
  planning. The message in the video should be
  crisp and clear that the audience should
  understand in the one go.
• You should know what type of audience you are
  targeting and based on that you should plan or
  think of your video that what your audience would
  like or understand and the way you can present
  your message in front of them.
• You will have a good idea of your concept when
  you know what message you want for your audience
  and what your audience is expecting from the
  video.

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• Define budget
• It is important for you to know your budget. The
  budget of your video project depends on how big
  your project is if you are doing a small project
  then the budget will be less, however, if you are
  doing a big project then your budget will be
  higher. Also, you should keep in your mind that
  the final expenses will be more than what you
  expected as it depends on the quality of the
  video and audio in your project. Always consider
  your brand image while shooting a video for your
  company and the quality should meet your brand
  image.

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• Write script
• This is also an important step in video
  pre-production. You have everything in your mind
  now like the objective of the video, message
  behind the video and the output you are expecting
  from the video.
• Its time for you to write down script of your
  video, you should write the script of your
  project more than once and review it again and
  again till the time the script is clear and
  delivers your message in the best possible way.

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• Storyboard
• Now you are done with the planning and have also
  written the script, now its time to spend some
  time with the artist designers to create the
  visuals according to your script.
• Storyboard is the important for you and your team
  but at the same time it is much important for the
  artists, actors and other crew members to get the
  idea of the visuals that they have to recreate
  while shooting.
• It is important to create video content that
  memorably engages the viewers, and that will
  drive intent to purchase. We at Sinema Films
  produce video content for several mediums like
  TV, social, and short films.

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• Create production schedule
• Creating a production schedule is also important
  for you as you as it will not only tell you how
  the production will take but it will also help
  you a lot during production. It will show you the
  equipment you are using, and will show you the
  shots that you need to get. Everything will be at
  one place in a proper scheduled way so that you
  should not miss out on anything during the
  production process.

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• Selecting location
• Selecting a location is also very important and
  it may take some of your time as there are many
  things that you have to look at while selecting a
  location. You should know what you will expect
  from your location, what all shots you will be
  taking there and also what type of challenges you
  may face at the location while shooting.

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• List down your equipment
• You should list down all equipment you will need
  to have for your shooting. While selecting
  equipment remember following things
• 1- What you will need for lighting?
• 2- Will you need a night vision or waterproof
  camera?
• 3- What all you need in terms of audio?
• 4- What all different type of cameras you will
  need?
• These are the main steps that you will need to
  follow while planning for pre-production.

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About us

• Sinema Films is one of the premier video
  production companies in New York. We produce
  stunning, engaging content for our agencies and
  brands.