Things you can do to improve your SEO - PowerPoint PPT Presentation

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Things you can do to improve your SEO

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Things you can do to improve your SEO – PowerPoint PPT presentation

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Title: Things you can do to improve your SEO


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Things you can do to improve your SEO
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  • When it comes to starting a blog it can sometimes
    be a lonely experience...
  • You are dedicated to writing great content full
    of helpful information that you know your target
    audience will love.
  • But how do you get the best from every one of
    your blog posts?
  • More importantly how do you reach the people who
    really want to read what you have to say in your
    blog?
  • Well that's what I'm here to help you with. I
    have put together a few guidelines that if
    followed should significantly increase your blog
    posts reach.
  • dig this

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  • Blog Post Checklist
  • 1. Blog Title
  • When writing a title for your blog post you need
    to give it some serious thought. The title is
    your headline, it is the thing that will make
    people decide if they want to read further or
    just pass on by. Try and keep your title short
    and to the point. Always include your main
    keyword within your title in order to improve
    your posts SEO. If you are struggling to come up
    with a title you like try 'Portents content idea
    generator' for some alternative and often amusing
    suggestions.
  • 2. Content
  • Ensure the main body of your post is easy to
    read. Minimise paragraphs to no more than five
    lines. keep sentences short - twenty words or
    less is recommended. Use plain English - this is
    no place to show off your grasp of the longest
    words in the English language. Break your text up
    with sub-headings - this not only makes your
    readers experience easier to take in it also
    makes your post look more interesting.
  • Remember your blog will be read by like minded
    people who are interested in what you have to
    say, but never the less you still need to ensure
    the content is interesting enough to hold their
    interest.

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  • 3. Images
  • Be sure to include one featured image at the very
    least. Humans are visual creatures and an eye
    catching feature image will get their attention.
    When you upload an image ensure that it is not
    too large in terms of data size so that it will
    load quickly. Don't forget to fill in the alt
    attribute box for your image and be sure to
    include your keyword's in the description.
  • 4. SEO
  • SEO stands for search engine optimisation.
    Basically the better your SEO the more chance
    your blog post will have of appearing higher up
    in search engine rankings
  • There are a number of things you can do to
    improve your SEO.
  • Make sure your main keyword/s is included in your
    title, in the first paragraph of your post and
    used often throughout your post.
  • Ensure your post is at least 1000 words long as
    search engines like a decent amount of content.
  • Include alt attributes in the images you use so
    this will display in the event of your image no
    loading.
  • Also write a short meta description and include
    your keyword/s. The meta description is the text
    that appears under your main title in search
    engine results.

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  • 5. Links
  • Try and include links in your post whenever
    possible. Link to external sites as well as
    directing people to relevant places on your own
    website or other blog posts they may find
    interesting. Including links also helps with your
    SEO.
  • 6. Credit Your Sources
  • If you have done research for your blog post or
    have used quotes or content from other places, be
    sure to give credit to your sources. This will
    not only give credibility to your own content it
    will also show your readers that what you are
    saying is backed up by reliable sources.
  • 7. Social Sharing
  • When you set up your blog be sure to have social
    sharing buttons available from the start. This
    gives your readers the ability to share to their
    chosen social platform with just one click.
  • 8. End and Publish
  • Finally end your post with a question to your
    readers in order to encourage comments.
    Alternatively present a call to action related to
    your post i.e. download your free guide here.
  • The final thing to do before you publish is to
    proof read the whole thing. If you need to make
    changes do so, then proof read the whole thing
    again to be sure it is all as it should be.

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  • Post Publishing To Do List
  • 1. Share and share again
  • Once you have published your blog post the first
    thing you should be doing is sharing to every
    social media platform that you have a presence
    on. Don't stop there though, post to all relevant
    groups and communities also. Do this everyday for
    the first week in order to reach as many people
    as possible. Try posting at different times in
    order to spread the reach of your blog post. If
    you have a presence on Pinterest then create an
    eye-catching image to go with your post. The
    optimum size for a Pinterest image is 736 x 1200
    pixels.
  • 2. Respond
  • Respond and reply to ALL comments (good or bad)
    on your blog posts. After all even bad feedback
    if it is constructive can help us all learn and
    improve.

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  • 3. Develop Alternative Content
  • Explore ways of turning your blog post into
    alternative content. For example you could record
    a verbal mp3 version for download from your
    website. If you are intending to post on a
    regular basis why not consider turning your post
    into a podcast? Maybe get in front of the camera
    and record a video to post on YouTube with links
    back to your own website.
  • 4. Revive old posts
  • Don't think that just because a blog post was
    done two, three or four months ago that it has
    served its purpose. Go back over your old posts,
    update and improve them if necessary then give
    them a new lease of life by re-sharing and
    re-formatting.
  • You can use the Revive Old Post plugin to do this
    for you If you have a WordPress based blog.
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