what is google analytics

1
What is Google Analytics
2
Google Analytics

• A very powerful digital marketing method, but
  critically underused by most companies, is Google
  Analytics. It enables you to calculate in
  real-time the outcomes of individual campaigns.
  It helps to compare the data with previous
  periods, and so much more.

3
How it Works

• Google Analytics is an application that can offer
  information to webmasters about the activity
  taking place on the website. It helps your
  company website to know how much traffic and
  visitors. Besides, it also helps to make it
  accessible who is visiting the website and for
  how long the visitor stays. Accessing Google
  Analytics is effortless. With the aid of the
  unique tracking code that a website owner
  installs on each page of the website, it tracks
  all the website details. This code is a tiny
  JavaScript fragment or a coding language. It runs
  on the browser of a visitor when they view those
  websites. The JavaScript code runs on the Google
  server with a huge JavaScript file. It collects
  all visitor information. This code also sets a
  cookie on the machine of each visitor to provide
  anonymous information.

4
Why is Google Analytics Important?

• Google Analytics is a critical digital marketing
  tool and is used by almost every owner of a
  company. It allows the outcomes and events of
  individual campaigns to be evaluated in
  real-time. Additionally, it compares the data to
  previous data as well. It also makes real reports
  and analytics of the events running on your
  website accessible to you. Google Analytics shows
  you the content gets the average length and
  bounce rate for the individual page of most users
  so that you can evaluate and optimize more for
  better interaction and performance. The most
  important element of your business growth
  is SEO (Search Engine Optimization). In several
  ways, Google Analytics supports SEO pages. You
  will produce more targeted content and get better
  exposure on search engines. Besides, Google
  Analytics enables you to track which computer
  your users are coming from.

5
Overview of All Channels

• Analytics shows you data from all channels that
  are directing traffic to your website,
  includingOrganic Search (SEO)
• Paid Search (PPC)
• Social Media
• Referrals (Backlinks)
• Direct Traffic
• Being able to track all the channels enables you
  to determine what works well in terms of ads, and
  what is not. Getting all the details in one
  location makes it easier to compare the various
  channels. You can track your ROI if you are
  currently putting money into your SEO, PPC,
  or Social Media Marketing. If you need to enhance
  your landing pages for better ROI, a look at
  metrics such as bounce rate and page time will
  show you.

6
Conversion Tracking

• Its all well to know how many people visited
  your site and where they came from. Google
  Analytics enables you to set targets to monitor
  when a user on your site performs a certain
  action. You need to know that this traffic is
  being transformed. This is regardless of how many
  users each channel drives to your site.

7
Customer Engagement

• Google Analytics has a range of features that
  allow you to analyze how well your website and
  content connect with users. These metrics track
  various facets of the customer experience,
  indicating how the customer has
  communicated. Bounce rate The percentage of
  visitors who after visiting just one page,
  navigate away from your website without
  interaction. Pages/Session The average number of
  pages accessed by each visitor (this does not
  include those that have bounced). Average Session
  Duration The average amount of time each user
  spends on the website (again, this does not
  include those that have bounced). These
  statistics may also be viewed against individual
  pages, giving you a clearer understanding of what
  pages work well, and which might need to be
  optimized to enhance the user experience

8
Device Overview

• This segment has become even more critical with
  the launch of the first smartphone rankings. To
  include in the ranking, the website needs to be
  more mobile-friendly. In contrast to the desktop
  edition, Google Analytics helps you to track
  which devices your users come from. It gives you
  some hint as to how well your mobile site
  performs. If you get a similar number of visits
  from each platform, but fewer conversions on one
  the user experience on that version of the site
  may be an issue.

9
Combining Data With Business Goals

• Data on its own from Google Analytics will tell
  you a lot about website results. This can be
  really helpful knowledge. Nonetheless, if you do
  not know what you are trying to accomplish, it is
  just that data. True monitoring and enhancement
  of results come from KPI comparisons to
  previously set targets.

10
Why Should I Use Google Analytics?

• Google Analytics allows you to cover all aspects,
  to track several significant metrics. You can
  monitor the efficiency of your strategies for web
  marketing, on-site content, user interface, and
  application functionality. All these figures show
  you what goes well, and what isnt. You can
  create a solution once you find any problems your
  site might have. Google Analytics helps you to
  improve your website with the knowledge required
  to make it the best it can be.