How To Create Shareable Content

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(No Transcript)
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How To Create Shareable Content
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Youre a full-commission salesperson, and I know
you understand the power of connecting with your
clients. So, Im not here to share basic
information you can find with a simple Google
search. You might be wondering, of all the
things related to marketing, why write a whole
book about personalization? Well, it started with
the pandemic. I think for the first time in a
while, the human desire for self preservation and
our innate self-centered way of thinking took
center stage. As a seasoned marketer, I viewed
the whole thing as a world-wide case study on how
to market a product and gain ifluence the
importance of wearing masks, getting the vaccine,
etc. to different groups of people influenced
by so many different outlets, cultures and
experiences. It was impossible to send one
message and have it be accepted by everyone
even in the relatively small country of the
United States. Understanding the truth that
people most often only make decisions because
they deem it beneficial to them should make it
easier to create a customer-centric marketing
plan. Whether youre the United States government
or a local real estate agent. So how do you use
peoples obsession with themselves to your
advantage? You give them what they want. You make
them feel smart, empowered and in control. You
give them the information they need in order to
make an informed decision, and you position
yourself to be the last person they have contact
with before taking the leap.
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This isnt always about being number one on
Google. That doesnt by itself get you more
listings. People have always done business with
folks they know, like and trust. But, with the
advent of the internet, know doesnt have to
mean yall went to high school together. Trust is
built overtime, and the only way to do that is to
be consistent over time. This e-book is not a
get rich quick scheme, and its not a guide on
how to easily get new listings. I am offering a
few proven strategies for getting in front of
prospective clients using the power of
personalization and hard consistent work. What
you do with their attention is entirely up to
you. First thing Ill address is content
marketing. What is content marketing? Better yet,
how can real estate agents use content marketing
to get new leads? If youve been paying
attention, you would have noticed that everyone
is getting their information from a bunch of
different places now. It is information overload.
That means your buyer is a bit more educated, and
quite possibly miseducated. Make it your personal
mission to speak directly to your ideal client
every day online. It is a bit more time consuming
but eventually your content will do the marketing
for you, and youll get found easier and by more
people because you have more information out
there than your competitors. There is a huge
caveat here, though. The content has to be
valuable content. Only your prospect can dictate
what is good or useful. So, let them dictate what
you write about and the freebies you give away.
Do a survey of previous clients or even family
members/friends whove recently sold or purchased
a house. Get an idea of what was important to
them. Questions they have or may still have.
Offer this information to your online community,
and be as generous as possible. Not just with
lists from your MLS database, but with inside
knowledge about the home selling process that
might make them more open to the idea of selling
their home.
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Be a cheerful giver. I mentioned at the beginning
of this e-book that people still make decisions
based on people they know, like and trust.
However, those terms mean different things now
that digital marketing is such a powerful force.
You need to become consistent with offering good,
relevant information to your prospects or youll
lose to your competition. You can no longer
depend on but they know me as a guarantee that
youll get anyones business. There is no silver
bullet, and we suggest trying a couple of
strategies at a time. Give it time to season,
before trying anything new. Too many agents are
buying unnecessary software, paying for services
they dont use and stressing about vanity metrics
(like follower count). Start small, and build on
the things that gain traction. We often hear
about the downsides of being selfish. But, as
humans we cant help it. Were self-centered.
Reading that probably made you cringe, but it is
true. As a salesperson, you have to recognize
that truth and act accordingly. Personalize your
outreach, personalize your customer experience
and I promise you, youll see the difference.
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Contact Us

• Address - Dallas, TX
• Email - hello_at_cmcmarketing.co
• Phone - [phone]
• Website - https//cmcmarketing.co
• Blog - https//cmcmarketing.co/how-to-create-share
  able-content