CONTENT MARKETING STRATEGIES - PowerPoint PPT Presentation

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CONTENT MARKETING STRATEGIES

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TOP DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. To learn more – PowerPoint PPT presentation

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Title: CONTENT MARKETING STRATEGIES


1
MASTERING CONTENT MARKETING
"Content marketing is the gap between what brands
produce and what consumers actually want." -
Michael Brenner
www.nidmindia.com
2
CONTENT MARKETING
Content marketing centers on delivering valuable
information and insights to the target audience.
Value-Oriented
It tailors content to meet the specific needs and
interests of the intended audience.
Audience-Centric
Instead of direct selling, the focus is on
engaging and educating the audience.
Engagement and Education
Regular creation and sharing of content across
various platforms establish a consistent online
presence.
Consistent Presence
Content marketing aims to build credibility,
trust, and lasting connections with the audience.
Relationship Building
www.nidmindia.com
3
Benefits of Content Marketing
  • Improved brand awareness and visibility
  • Increased website traffic and engagement
  • Lead generation and customer acquisition
  • Establishing authority and thought leadership

www.nidmindia.com
4
Elements of a Successful Content Marketing
Strategy
  • Goal Setting
  • SMART goals (Specific, Measurable, Achievable,
    Relevant, Time-bound)
  • Aligning content goals with business objectives
  • Content Creation
  • Types of content (blogs, videos, infographics,
    eBooks, podcasts, etc.)
  • Creating valuable, relevant, and high-quality
    content
  • Audience Research
  • Defining target audience and buyer personas
  • Understanding their needs, pain points, and
    preferences

www.nidmindia.com
5
Content Planning and Strategy
  • Editorial calendar and content scheduling
  • Mapping content to the buyer's journey
    (awareness, consideration, decision)
  • Maintaining consistency in tone, style, and
    messaging

www.nidmindia.com
6
SEO AND CONTENT OPTIMIZATION
Incorporating relevant keywords for search
visibility
On-page optimization techniques (meta tags,
headings, alt text)
Importance of high-quality, shareable content for
backlinks
www.nidmindia.com
7
Content Distribution Channels
  • Social Media
  • Tailoring content for different platforms
  • Utilizing social media scheduling tools
  • Email Marketing
  • Promoting content to subscribers
  • Creating compelling email subject lines and CTAs
  • Influencer Partnerships
  • Collaborating with influencers for wider reach
  • Leveraging their audiences to amplify content

Social Media
Email Marketing
Influencer Partnerships
www.nidmindia.com
8
Measuring Content Performance
Tools for tracking and analyzing engagement
(Google Analytics, social media insights, etc
Key performance indicators (KPIs) for content
marketing
www.nidmindia.com
9
Examples of brands with successful content
marketing
  • Starbucks' "My Starbucks Idea" platform engages
    customers in product development.
  • Users suggest ideas, giving Starbucks insights
    into customer preferences and creating a
    participatory experience.
  • Nike's content marketing extends beyond
    sportswear, focusing on fitness and empowerment.
  • The "Nike Training Club" app offers workouts and
    wellness content, connecting with users'
    aspirations.
  • Dove's "Real Beauty" campaign challenges beauty
    norms, resonating with their audience's values.
  • Their content includes powerful videos and
    campaigns that celebrate diversity and
    self-esteem.

www.nidmindia.com
10
Future Trends in Content Marketing
  • Voice search and optimized content
  • Interactive and personalized content experiences
  • Integration of AI and chatbots in content delivery

www.nidmindia.com
11
To learn more Visit
National Institute of Digital Marketing Bangalore,
India
91 9611361147
nidmindia_at_gmail.com
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