DigitalTraineeIndia

1

ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
2

• Artificial Intelligence, or AI, might sound like
  an oxymoron, but it is making our world smarter
  by automating tasks, computing solutions, and
  improving efficiencies. Once the stuff of science
  fiction, AI is increasingly playing a role in our
  lives in some very subtle ways.
• AI is now also prevalent in the digital
  marketing domain as well, working in the
  background while making pay-per-click advertising
  more effective, personalizing websites, creating
  content, predicting behavior and more. Marketers
  are quickly realizing the benefits of the
  technology, and 84 percent of marketing
  organizations are implementing or expanding their
  use of AI and machine learning in 2018, according
  to Forbes.

3
There are two ways businesses can use AI to
improve their digital marketing. One is on the
backend when marketers use AI to forecast demand
for products, develop customer profiles, do
programmatic ad buying, and the like. The other
is the customer-facing side, as marketers use AI
to improve the customer experience, thereby
strengthening the brand and making more sales. In
fact, 75 percent of organizations using AI and
machine learning say it enhances customer
satisfaction by more than 10 percent.
4
Top Benefits Uses of AI in Digital Marketing

• AI can hyper-personalize the customer experience
  by analyzing their profiles.
• AI speeds up production of certain types and
  formats of content.
• AI-powered software can decide what content to
  create and when to distribute it.
• AI can process vast quantities of data and make
  accurate predictions based on patterns that
  emerge from it.
• AI can predict customer behavior and identify and
  nurture the most valuable leads.

5
In the online age, weve developed the ability to
learn a great deal about who is or isnt
interested in our products and services. The
first breakthroughs came thanks to the likes of
Amazon with their recommendation engine
technology and Google and Facebook with their
targeted advertising platforms. Today, each of
those platforms has been augmented with machine
learning technology that allows them to become
increasingly effective as they are fed more data
on customers and their buying habits.