What Is A Video Marketing Funnel? - PowerPoint PPT Presentation

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What Is A Video Marketing Funnel?

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If you’ve spent any time at all lingering in the world of marketing analytics, you’ve probably heard of a marketing funnel. You know, that handy thing that takes your customers from out in the world to making a purchase? – PowerPoint PPT presentation

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Title: What Is A Video Marketing Funnel?


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  • If youve spent any time at all lingering in the
    world of marketing analytics, youve probably
    heard of a marketing funnel.
  • You know, that handy thing that takes your
    customers from out in the world to making a
    purchase?
  • But hey, well give you the benefit of the doubt.
    You might be wondering, what is a video marketing
    funnel? Were glad you asked! Heres what a video
    marketing funnel is, how it can bring you more
    conversions, and why the video part is so
    important.

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What Is A Video Marketing Funnel?
  • First, lets talk about what a marketing funnel
    is.
  • Picture a funnel. Its wide at the top and
    narrows at the bottom into one point so that you
    can pour something into a narrow hole.
  • A marketing funnel is the same basic premise. It
    takes your customer through the entire buying
    process, guiding them through every step to take
    a specific action. It attracts bigger number of
    prospects at the top of the funnel. After that,
    based on interest level, it pushes prospects down
    to the bottom until youre left with qualified
    leads.
  • You want your prospects to take a specific
    action, right? You want them to subscribe to your
    email list, or make a purchase. But you need a
    way to make sure they take that action, even if
    they dont initially realize that they want to.
  • A funnel is a way to make sure they wind up in
    the right place.
  • A video marketing funnel is a version of a
    regular marketing funnel, bringing
    together content marketing with a
    classic marketing funnel. Specifically, its
    using video marketing to tell a message and draw
    customers in.

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How A Video Marketing Funnel Works
  • To understand how a marketing funnel works, you
    have to look at how the buyers journey works.
  • Think about what happens after you view an ad.
  • The ad catches your attention. You do some
    research on the solutions listed in the ad. You
    research the company. And you make a decision
    about whether that solution is the right choice
    for you.
  • There are other steps that can be taken in
    between, but the process always boils down to
    those four parts. And in order to get someone to
    the most important part (purchasing) you have to
    get them through the other three. This is where
    marketing comes in.
  • A lot of people take the first step. But people
    start to drop out as you get further along the
    process.
  • This is why a marketing funnel is called a
    funnel. It narrows down as you progress. Thats
    not a bad thingyoure just narrowing the field
    to the people that are most valuable to you. But
    in order to get those people, you have to guide
    them through the process. Cue marketing.

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The Stages Of A Marketing Funnel
  • Once you know the buyers journey, a marketing
    funnel is quite intuitive. Its broken into five
    stages
  • Awareness
  • Interest
  • Consideration
  • Decision
  • Commitment/retention
  • Some people skip or consolidate one or two of
    these stages, but it all comes out to the same
    process. If youre paying attention, youll
    notice that a marketing funnel is actually a
    perfect mirror of the buyers journey.
  • Thats because youre deliberately guiding the
    buyers journey with your funnel to ensure they
    reach the commitment phase with your company
    instead of your competitor.
  • Lets see what happens at each stage.

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Awareness
  • The first stage is awareness.
  • Before a customer makes a purchase, they first
    need to be aware of a problem they want to solve.
    You wont order from Zomato (or think about
    Zomato) unless youre aware that you want Zomato.
  • The same thing is true of any potential customer.
    They have to be aware that theres a problem they
    want to solve.
  • This is where you come in.
  • Your marketing funnel isnt about luck. Its
    about letting people know about your product or
    service. This will ping the customers attention
    you offer them free content about how their
    problem can be solved with a possible solution.
  • This is when you break out the case studies,
    newsletters, e-books, webinars, whitepapers, and
    more. You show them what your solution is
    and why its better than any of your competitors.

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Interest
  • Once people have learned about the possible
    solution, they begin to take an interest.
  • Or rather, you actively encourage them to take an
    interest in it.
  • Keep in mind that youre still prospecting the
    customer, even if you dont want them to think of
    it that way. They know they have a problemnow
    its your job to show them that you offer a
    promising option.
  • This is when your customer is researching
    solutions to their problem, which means its your
    chance to educate them on your solution.
  • Read more https//www.buzzcreatix.com/what-is-a-v
    ideo-marketing-funnel/
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