How to Use Neon in Your Brand Design

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How to Use Neon in Your Brand Design
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hello_at_zakagency.com
020 3195 5250
Colour is one of the most significant aspects of
your brands design. It communicates a wealth of
emotion and personality and keeps your
presentation consistent. Many exciting, young
brands look towards colourful designs to express
boldness and playfulness. In 2022, another trend
has firmly established itself in the brand and
graphic design
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020 3195 5250
Neon colours. Neon takes colourful one step
further. Brand design agencies know its potential
for signalling alertness and demanding attention.
But working with such bright colours can quickly
turn out to be garish and incohesive. As a design
agency in London that thrives on innovative brand
design, well share a few tips on making neon
colours work professionally for your
brand. Adjust the Temperature Neon colours are
immensely hot and bright in tone. But in your
designs, youre not bound to use them at the very
extreme end of the spectrum. Instead, play around
slowly transitioning in the full effect of
colour, moving from a lower saturated or cooler
tone to a brighter and warmer one. This creates a
more natural flow for the viewer.
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020 3195 5250
If youre aiming for a bold and colourful appeal,
consider using warm colours more than cool ones,
as they add intensity to your image. Neon in the
Background One of the eBay uses for neon colours
in branding material is the background. This
means you can take a solid colour and make it
match with typography and other elements. It
creates a bold pop but isnt offensive to the eye
as the neon has nothing else to contest with.
Make sure your typography and other design
elements have enough contrast to the neon colour
to remain well visible. Neon backgrounds with
black and white elements are an easy way to
offset very bright colours with clearly readable
elements.
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020 3195 5250
Create a Palette of Primary Colours Experiment
with using a set of three colours as the primary
colours of an image and give equal importance to
each. This works for the actual primary shades of
red, blue and yellow. Still, you can quickly
shift this combination along the colour wheel to
create other striking combinations. Just make
sure the colours are equidistant on the
spectrum. Explore the Relationship of
Colours One safe way to incorporate neon colours
into your design is to use them in conjunction
with other bright colours or concerning more
neutral tones. If there is already vibrancy in
your image, adding splashes of neon can elevate
this further and make it even more exciting.
Neutral tones should allow the eye to relax a
little and help the colours pop.
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hello_at_zakagency.com
020 3195 5250
Do the Unexpected And finally, dont be boring!
Neon colours just scream for bold choices. If
your brand wants to stand out from the masses,
find new and unexpected ways to use splashes of
colour. For example, play around with which
elements of an image are usually expected to be
brightly coloured. You could desaturate those
elements and instead have a neon background pop.
Use unexpected colour combinations to light your
picture and create modern, daring
contrasts. Incorporating bright colours into
your brand design can be a daunting step if
youre not entirely sure what youre doing.
Luckily, a brand design agency can help you. ZAK
is a design agency in London that has perfected
its use of bright colours to bring brand ideas to
life. Get in touch with us today to discuss your
next project.
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hello_at_zakagency.com
020 3195 5250
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