Why is poultry so popular in US ?

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Why is poultry so popular in US? Plant-based
foods may dominate the buzz these days, but when
it comes to increased profits and increased
customer retention, meat is still the best case.
However, chicken continues to win favorite
contests among shoppers for its value,
versatility, health properties, and convenience.
Chicken has been a popular choice for consumers
since its introduction to delicatessens in the
early 1990s. Highly regarded as an easy solution
to an inexpensive, healthy meal and rated as a
star product by retailers, fried chicken has
become essential to boosting overall store sales.
There is an insane amount of demand for chicken
there are many poultries that are coming up and
producing broiler chicken for sale. U.S.
Agriculture Service According to the ministry,
consumers have been increasingly choosing chicken
over other meat proteins, including beef and
pork, over the past decade. The gross demand for
poultry is high for both fresh and cooked
products. A recent study commissioned by the
National Chicken Council (NCC) found that more
than 9 out of 10 of his consumers buy chicken on
a regular basis, proving that poultry is gaining
popularity with people. It has been. However, the
NCC survey found that a majority of consumers
(89) wanted more information about the chicken
they buy and eat, including how freshness is
communicated, cooking recommendations, and
deciphering labels. Therefore, retailers should
actively educate shoppers on nutritional value,
production practices, recipe ideas, and uses to
increase purchase frequency and expand poultry
into new meals such as breakfasts and snacks. ,
there is an opportunity to strengthen poultry
programs. In the retail and food service
industries, consumers are eating more chicken
than ever before. The U.S. Department of
Agriculture estimates that 31 billion pounds of
chicken will be consumed in 2019, more than half
of which will be purchased in grocery stores,
member club warehouses, and similar markets. This
equates to about 95 pounds of chicken per
pound. In addition to offering products and
resources that reflect consumer values and demand
for transparency, retailers and poultry producers
should also provide tools and information to
educate shoppers about the nutritional value of
poultry. As consumers increasingly seek to live
healthier lives, protein is a top priority when
choosing the foods they eat. However, according
to Nielsen, only 38 of consumers eat chicken.
Considered a high protein food,
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nearly 32 considered peanut butter a high
protein food. Today, 42 of consumers say chicken
is high in protein, but this is only a small
improvement. Consumers also want to know the
source of the chicken as in from which poultry is
it coming. In the US there are several poultry
farms but not all are very hygienic or breed
their animals in a healthy manner. There are a
few poultry farms that can be trusted for their
chicken products and other animals too. The
poultry farms are facing stiff competition to win
the best poultry farm in US.