Bridge2BusinessConsultancy

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Bridge2Business
Your Digital Partner
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DIGITAL PRESENCE
What is Digital Presence?
Digital Presence is how your business appears
online. It is what people find whey they search
you on the internet.
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DIGITAL PRESENCE
Why a business needs to have a digital presence?
Its simple you should have a strong digital
presence because your customers are online, and
they are turning to the internet to find
solutions to their problems.

• Who are you? Whats your name?
• What brought you to where you are today?
• What is your story?

• When are you open?
• Are you closed on holidays?
• Are you available 24/7, or are you seasonal?

Who
When

• What does your business do?
• What solutions do you offer?
• Do you provide a service or a product?

What

• Why do you do what you do?
• Why is it important to you?

Why

• Where you are located?
• Do you have more than one location?
• Whats the address?

Where
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OUR SOLUTIONS
E-commerce Services We provide End-to-end
support to Sellers Across various e-commerce
platforms like Amazon, Flipkart, Paytm, Snapdeal
Website Design Development We help businesses
take their baby step into the online world with
our Website Design and Development Services
Digital Marketing Services With our services like
SEO, SMM, Online Ads, we help businesses
promote their products and services across the
world.
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E-commerce Marketplace Solutions
Seller Account Launch Listing and Cataloging
Account Health Management Review
Management Advertisement Optimisation Account
Reinstatement Complete Account Management
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IMPACT

• More than 10,000 sellers serviced.
• Jump in Sales as high as 10X in just couple of
  months
• Significant improvement in Account Health and
  Feedback Rating
• Brand building and IPR Protection for sellers

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ACHIEVEMENT TIMELINE
ESTABLISHMENT B2B founded by an IIT-IIM-B Alumni
with an aim bridge the gap between potential and
performance of businesses
Service Provider of the Year B2B awarded as the
service provider of the year in Amazon Boost
Category
2018
2015
2015
2017
Amazon Services ka Hero B2B won the Amazon
Services ka Hero award in the first year of its
genesis
Amazon Award for Account Management
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ACHIEVEMENTS IN PICTURES
Young Entrepreneur Award
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ACHIEVEMENT IN REVIEWS
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WEBSITE DESIGN AND DEVELOPMENT

• Why a Business needs a Website?
• Online Visibility of Products and Services
• More and more people search online for products
  and services. Businesses with no website are
  losing potential customers.

• Customers Expect it
• Customers are less likely to trust a business
  with no website

• Show up in Google Search Results
• 81 consumers perform online search before a
  purchase. With a website, businesses can optimise
  it to appear on first page of Google.

• Control the narrative
• With a website, a business can influence the
  public perception by creating its own story

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WEBSITE DESIGN AND DEVELOPMENT

• Why an e-commerce business needs it?
• Independence from Marketplace Rules
• No need to follow rules, regulations and policies
  of the marketplace. No fear of Account Suspensions

• Higher Margin on every sale
• Maximise the profit margins by saving the
  referral charges and platform charges.

• Better Branding
• Helps build brand recognition.

• Promotions
• Not restricted to just a marketplace. Opens up an
  opportunity to advertise and promote across the
  internet.
• Stand Out
• No more worrying of infringements and mappings

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WEBSITE DESIGN AND DEVELOPMENT
Major tasks involved in the process
Server Deployment
Email Notification Setup
Securing Website with SSL
Payment Gateway Integration
Product Listing
Graphics Development
Front end Sketch Up
Back end work
Enabling options for user registration,
product addition, inventory management, order
management.
Ideation and decision on overall look and feel
of the website
Designing Logo, Banners and Category
images. Enhancing the images to be put on the
site.
Listing of products Simple products and
variable products and other information.
Options for PayU Money, PayPal, COD, etc. PayU
Money and PayPal provide options for payment
through Credit Card, Debit Card, UPI, wallets,
etc.
Setting up SSL Certificates to ensure data
privacy
Setting up SSL Certificates to ensure data privacy
Setting up email notifications for new orders,
order refund request, new registration,
password reset, etc.
Testing and Server Deployment
Product Listing
Payment Gateway Integration
Securing Website with SSL
Back end work
Front end Sketch Up
Graphics Development
Website ready to be live
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DIGITAL MARKETING
Gateway to Your Brands Online Success

• Digital Marketing builds Brand Reputation
• Paying Customer -gt Loyal Customer -gt Your Brand
• Ambassador
• Earn Peoples Trust
• Leverage the Social Media Signals, Social Proof
  and testimonials from actual consumers

SMM
SEO
SEM

• Interact with Targeted Audience

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DIGITAL MARKETING
SMM - Social Media Marketing

• Create Manage Social Accounts
• We create and manage professional looking social
  media pages like Facebook and Instagram
• Content Creation
• Create unique and targeted contents and promote
  them to increase brand visibility
• Increase Page Likes and Reach
• Promote your Brand Page by creating and sharing
  engaging posts to increase traffic and Likes.
• Monitor Respond to User Comments
• Our proactive SMM team will respond instantly to
  any query or questions asked on
• Facebook, keeping your response rate at 100.
• Reporting Analytics
• A detailed report will sent every fortnight
  depicting the performance of the content.

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DIGITAL MARKETING
SEO Why You Need it?
There are people searching for your product or
services on Search Engines like Google
There are over 2 billion people online. 93 of
online activities start on a search engine
Get Quality Traffic to your Website
With SEO, you can PULL traffic to your business
Top SEO Rankings Provide 24x7 Promotion
Once you rank high in Search Engines, they will
promote your business while you sleep
SEO Builds Trust and Credibility
People trust Google. So, if you rank higher, they
will trust you! More than 45 of clicks are for
the first page results
Organic Results receive 90 more clicks than PPC
By investing in SEO, you will likely gain more
traffic than the advertisers on the same
keywords.
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DIGITAL MARKETING

• SEO Work Strategy!
• Full Site Audit
• We perform a complete audit of your websites
  onsite SEO, offsite SEO, and technical SEO.
• Keyword Research
• We research up to keywords to find the best
  opportunities for connecting with your target
  audience and appearing in search.
• Competitor Research
• We assess your competitors to see how they are
  performing and what you need to do to top them.
• Technical Optimization
• We implement technical upgrades that help your
  site meet the requirements and best practices set
  by Google.
• Content Strategy
• We expand site depth and build additional on-site
  content through a blog and targeted landing
  pages.
• Link Building
• We gain links back to your website.

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DIGITAL MARKETING
PPC Ads Google Ads
Measurable and Flexible Run Ads that are
measurable and customisable.
Faster than SEO Once the campaigns are created,
your ads are live immediately.
More Engaging Create Ads that are engaging and
are displayed across the internet
Beat Your Competitors Start appearing in search
results for relevant keywords
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DIGITAL MARKETING
PPC Ads Work Strategy!

• Keyword Research
• Keyword research is the foundation of any
  advertisement campaign. We will be selecting
  the right keywords to target for.

• Competitive Research
• Study the companies bidding for the keywords
  that we have decided to target. Understand
  their ad copy, their landing page, etc.

• Optimise
• The keyword bids and ad copy are revised to
  get the maximum return on investment,
  ensuring the best value for the service

• Audience
• Research
• Study what customers like and dislike about
  the product/service and what their deepest
  desires are

• Ad Copy
• Draft
• Draft and publish the ad copy to be advertised

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THE GENESIS
Had the opportunity to closely look and
understand e- commerce in India
Founder worked as In-stock Manager at Amazon
for 2 years
Significant Gap between Performance and
Potential of sellers
Bridge the gap Bridge2Business setup in March
2015
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CORE VALUES
Service is a commitment - Honour It
Apply! Apply! Apply!
Customer Obsession Put yourself in the clients
shoes.
Keep Learning Innovating - There is something
seriously wrong if you havent learned anything
new in last 7 Days
OUR VALUES
Sense of Ownership Its not his/her problem, it
is our problem
Getting Better is not a goal
Outcomes Count Age, Seniority, Experience,
Efforts dont
Attitude Endures
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THANK YOU