What is seo?

1
What is SEO?
SEO stands for search engine optimization. In
simple terms, SEO means the process of improving
your website to increase its visibility in
Google, Microsoft Bing.
www.realitybitinc.com
2
Two Main Factor of Search Engine
Crawling
Crawls the web finding pages to add to their
database.
Indexing 
Then results are organized or indexed and added
to their database
3
Why keywords are important?
Keywords are important because they are the
linchpin between what people are searching for
and the content you are providing to fill that
need. Your goal in ranking on search engines is
to drive organic traffic to your site from the
SERPs, and the keywords you choose to target
(meaning, among other things, the ones you choose
to include in your content) will determine what
kind of traffic you get. If you own a golf shop,
for example, you might want to rank for "new
clubs" but if you're not careful, you might end
up attracting traffic that's interested in
finding a new place to dance after dark.
4
What Is On-Page SEO Why Is It Important?
On-page SEO, which is sometimes called on-site
SEO, is the process of tweaking a pages content,
tags, and internal links to improve search
visibility and increase traffic. In other words,
its a means of optimizing your website to help
search engines better understand your website.
5
What Is Off-Page SEO?
Off-page SEO is crucial in demonstrating your
websites expertise, authoritativeness, and
trustworthiness (E-A-T) to Google and other
search engines. Its like building your websites
reputation and authority beyond its
borders. Off-page SEO signals, particularly
backlinks from authoritative and relevant
websites, endorse your websites quality. Search
engines, like Google, value these endorsements
and use them as an SEO ranking factor.