SEO - When, What, How and Why?

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SEO
When, What, How and Why?
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Why use SEO?
In simple terms, if you want your website to be
found by search engines then SEO is necessary for
your website. When an internet user is looking
for information, generally their first port of
call is a search engine. If you have not engaged
in optimisation tactics for your website then it
is unlikely your site will appear in search
results. Taking it one step further, your
business or brand has limited visibility and
misses out on online traffic, sales leads and
conversions, which ultimately lead to revenue.
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What is SEO?
There are a range of techniques and strategies
that can be employed as part of SEOall for the
purpose of optimising a website and its content
for search engines. These include keyword
research, content creation and link-building to
name a few.
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When to use SEO?
Ideally, it is best to use SEO when you first
create your website. The process is on-going as
your website and customer requirements change,
and so does the internet landscape. The latter
refers to algorithms and user behaviour online.
Consequently, be prepared to continually modify
your SEO practices as you measure and evaluate
your results. For best results when it comes to
your websites visibility and ranking in search
engines, use SEO consistently and include it in
your digital marketing strategy.
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How to use SEO?
Your first steps when considering how to use SEO
should involve understanding your customer and
what they are searching for, and knowing their
keyword input possibilities to find your content,
product or service. If you do not know the
potential keywords, you can conduct keyword
research. There are many tools online that can
assist you with this. Here at Rise Digital Media,
we can also help you with your keyword
research. After you have established the
relevant keywords, you then optimise the meta
tags, headings, content, images and URLs of your
website in accordance with these keywords. This
practice alone will assist search engines to
understand your website and index it.
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Your website should also be optimal on a
technical level, including being mobile-friendly
and fast-loading. Aim to create rich content
that resonates with your audience and fulfills
their needs. The content needs to engage your
audience and be shareable. Next, you want to have
many credible and relevant links throughout your
website. Lastly, keep an eye on how your website
is performing by using analytic tools, and then
modify or add to your SEO in accordance with the
data you receive.
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Getting started with SEO

• SEO can be complicated and definitely requires
  planning and research. However, there are some
  practices that are relatively easy to roll out.
  Remember that using some SEO tactics are better
  than none at all. For the more complex
  strategies, you can contact us at Rise Digital
  Media to see how we can assist you and improve
  your website, therefore improving your business.
• Your business will always benefit from smart SEO
  practices, as it could significantly impact your
  traffic, leads and sales in a very positive way.
• If you are looking for SEO Melbourne then Rise
  Digital Media is one of the best local SEO
  Company in Melbourne offers top SEO services by
  expert consultant at affordable prices.

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Also Read
4 Simple Steps to Optimise Your Website Does Pay
Per Click (PPC) Work for Local Businesses in
Melbourne?
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Website
www.risedigitalmedia.com.au

• Phone
• 03 9028 5891
• Email
• info_at_risedigitalmedia.com.au
• Address
• Suite 907/587 Little Collins St, Melbourne VIC
  3000

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